Leala Abbott

New York, New York – February 6, 2019 – Cake & Arrow today announced that Leala Abbott will join the executive leadership team as head of product strategy. With over 20 years of experience on both the agency and client side driving strategic digital initiatives for leading brands and enterprise organizations, Leala will bring a human-centric, evidence-based approach to helping businesses solve complex problems, build new and innovative products, optimize services, and successfully scale digital initiatives across organizations.

Having previously held strategy leadership positions at top New York City agencies including Code & Theory and Huge, Leala has worked with some of the world's leading brands and most prestigious organizations, including Google, Chase, XL Insurance, the Metropolitan Museum of Art, NYU School of Medicine, Comcast, and more. She was also responsible for launching the Design Thinking program at the Federal Reserve Bank of New York.

"We are extremely honored to welcome Leala to the fold," said Josh Levine, Cake & Arrow's CEO and Founder. "Her experience nurturing successful client relationships, managing complex digital initiatives, and driving product strategy for some of the world's largest organizations will be enormously beneficial to our clients, who are increasingly looking to us for help with navigating their product development roadmaps and setting a course of action for digital transformation far into the future. I believe our clients and our employees here at Cake & Arrow will benefit equally from Leala's leadership, as the same dedication she brings to nurturing client relationships extends to the employees she manages and works alongside. We are excited to watch how our clients, our employees, and our organization transform with Leala's experience."

As the head of product strategy at Cake & Arrow, Leala will oversee a team of product managers, researchers, and experienced designers building new products and experiences for our clients and their customers. She will be dedicated to scaling Cake & Arrow's services to better meet the needs of enterprise clients, overseeing all strategic initiatives for clients, helping to define product strategy, execute on strategic vision, and drive growth and change across organizations.

Her approach to product management is defined by her love of working on small, dedicated teams focused on delivering maximum benefits to customers. She is committed to practicing continuous discovery in parallel with product delivery, removing all activities and outputs that won't directly benefit the customer, advocating for and testing ideas early and often, and acting thoughtfully to drive measurable product outcomes for clients and their customers. It's an approach she attributes to her many years playing with and running a community soccer league in New York City. "I believe that people are stronger together, and that in creating relationships we all become better," she said. "I'm not the striker. I'm the playmaker."