We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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News New White Paper Explores Insurance and Millennials Read More
Insurance and millennials
Work
Scaling a Successful User Research Practice
UX User Research
Insights
Filling In the Blanks: Differentiating with Content in a Commoditized Design World
Content Strategy UX
Insights
UX Design to Confront Cognitive Bias and Combat Fake News
Design Fake News UX
Insights
Human-Centered UX Design in the Age of Automation
Automation Design UX
Insights
Spreadsheets and Content Strategy: A Digital Romance
Content Strategy UX
Insights
Designing for the Nth Persona: Stakeholder Management for UX Designers
Design Stakeholder Management UX
Work
Debunking the Myth of the UX Unicorn
UX
Insights
Toward an Ethics of UX
Design Ethics UX
Insights
Getting Down to Business as a UX Designer
Business Leadership UX
Work
Getting Started Getting Started
Design Review Tools UX
Work
TryMyUI Review: A UI Testing Tool With a Great UI
Design Review Tools UX
Insights
Closing the Digital Divide Between Boomers and Millennials
Boomers UX design millennials research testing
Insights
Three Website Myths That Get in the Way of Great User Experiences
UX User Experience Web Design
Insights
Inside the User Experience: It Starts & Ends with Research
Research UX
Insights
User Experience: A Business’s Must-Have Tool
UX
Work
How Television Shows Can Ensure a High Quality Experience for Viewers
Technology Television Trends UX
Work
Is Your Site Encouraging Shoppers to Finish Purchases or Abandon Ship? 
Development Ecommerce T-Commerce UX Usability
Insights
When a Great eCommerce Experience + Unique Business Model Led to Magic
Ecommerce UX
Work
Selecting Tools for Moderated Remote User Testing
UX User Research User Testing
Work
How to Run a Flawless Remote User Testing Session
UX Usability
Insights
Please, Alexa, I want some more (or "How do I compete with Amazon?")
Alexa Amazon Amazon Echo Boom Clap Ecommerce UX
Insights
Why Redesign?
Conference Ecommerce Redesign UX

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