Big Joey Carmichael burst onto the New York digital scene in early 2015 and has quickly risen to senior leadership driven by his youthful exuberance and attention to detail. Some compare him to his favorite toy, the deer antler—intricate grains, a tender center and with minimal scent.

With regular forays into the streets surrounding the office, Joey is the public face of Cake & Arrow. His background has groomed him for the role, including a handsome design portfolio, strong strategic chops and a killer strut. Carmichael doesn’t like boats very much, but that’s not important right now. What’s important is that he represents Cake & Arrow’s commitment to the next generation of talent, as he is almost a millennial in dog years.

Joey Carmichael lives in Manhattan with several attendants who handle his publicity, housekeeping and culinary requests. He loves morning runs on the beach and capturing his world on social media, through his world-famous Instagram account, @bigjoeycarmichael.