Customer Experience — November 4, 2024

Report: A new golden age for insurance? How AI can help make insurance a more human experience

Learn how AI might transform the insurance experience and usher in a new golden age for the industry

by Emily Smith Cardineau

Woman sitting on floor drinking water and looking hopeful with golden aura emanating behind her

As insurance companies look to AI to streamline and optimize, our latest report, A new golden age for insurance? How AI can help make insurance a more human experience, sheds light on a different, more human-centered approach to using AI to foster transparency, accessibility, and empathy across the insurance value chain.

Despite the industry’s emphasis on AI for cost-cutting and efficiency, our report stresses how AI can do more than automate and cut costs. With the power to clarify complex policies, streamline claims processes, and enhance the work of insurance professionals, a more human-centered approach to AI can strengthen relationships between insurers and policyholders while ensuring that efficiency never comes at the cost of a good human experience.

The report explores:

  • How current AI and other technology applications often miss the mark by focusing on cost reduction and operational efficiencies rather than enhancing the human experience, revealing opportunities to build trust through transparency and accessibility.
  • Innovative examples of how AI can, when prioritizing human experience, address persistent industry challenges with fairness, equity, and a focus on human dignity in a way that no technology has been able to before.
  • New ways insurers can leverage AI to make coverage more equitable and accessible, addressing underserved communities and simplifying processes that have traditionally created barriers to entry.

“Our latest report illustrates how AI can be a bridge, not a barrier, to human connection in insurance,” said Josh Levine, CEO and founder of Cake & Arrow. “With AI, insurers have the opportunity to meet customers with empathy and transparency, which is especially important when they need it most. This is a call to shift the industry’s focus from pure efficiency to real human impact.”

For further details on how AI can create more meaningful, human-centered insurance experiences, view the full report: https://go.cakeandarrow.com/ai-and-a-new-golden-age-for-insurance

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