Bringing business and customers closer
Knowing what moves your customer—how they think, feel, and behave—is the key to improving their experience, and your business. We’ve made it our business to understand the needs of many kinds of customers, with a special focus on industries like insurance, where the customer experience must evolve quickly to meet growing expectations.
Redefining benefits for a new era of work
With the end of the pandemic seemingly on the horizon, we spoke with employees about how their jobs have changed amid the pandemic, what they want from their employers and their jobs in the future, and what benefits for a new era of work might look like. Learn how group benefit providers and insurance companies can evolve and adapt to meet the emerging needs of employees in a new era of work.
Placing people at the heart of the process
We believe that great design and innovation starts with understanding real-life, human problems. It’s a principle that guides every aspect of the work we do—designing to serve the people at the heart of your business: your customers, your employees, your team.
Customer Research & Insights
Understand your customer, your opportunity
Turn opportunity into strategy
Product & Service Design
Design experiences that move people to action
Design Education & Thinking
Share new tools and mindsets with your team
What we've been up to
November 2, 2021
Six frameworks for prioritizing your digital product roadmap
Decide which prioritization framework is right for your product, your customer, and your business
Kate Muth joins the On Point podcast to talk about how work is changing and discuss Cake & Arrow's research into gig economy workers
So you launched a new digital product. Congratulations! Now, keep researching.