We design experiences that inspire customers, empower employees, and reinvent your business

We are customer experience innovators who help our clients build digital products and services that allow them to form authentic, meaningful bonds with their customers.

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Bringing business and customers closer

Knowing what moves your customer—how they think, feel, and behave—is the key to improving their experience, and your business. We’ve made it our business to understand the needs of many kinds of customers, with a special focus on industries like insurance, where the customer experience must evolve quickly to meet growing expectations.

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Three Visions for Empowering Independent Agents

Independent agents can play a vital role in quickening the post-Covid recovery, rebuilding trust with the insurance industry, and creating resilience for small businesses in the future. Learn how the insurance industry support and enable them.

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Placing people at the heart of the process

We believe that great design and innovation starts with understanding real-life, human problems. It’s a principle that guides every aspect of the work we do—designing to serve the people at the heart of your business: your customers, your employees, your team.

 

Customer Research & Insights

Understand your customer, your opportunity

 

Growth Strategy

Turn opportunity into strategy

 

Product & Service Design

Design experiences that move people to action

 

Design Education & Thinking

Share new tools and mindsets with your team

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What we've been up to

Kate Muth joins the On Point podcast to talk about how work is changing and discuss Cake & Arrow's research into gig economy workers

So you launched a new digital product. Congratulations! Now, keep researching.

In 2020 we interviewed and surveyed more than 4,000 people. Find out what we heard from customers in a year unlike any other.

Come work with us

Collaborative projects, working remotely, support for your career, your personal interests… even your dog.

If birthdays off, summer Fridays, happy hours, and healthcare sound good to you, come work with us.