Experience design and innovation for insurance and financial services

We believe empathy sparks opportunity. For more than 20 years, our human-centered design approach has led to digital experiences that drive business results. We make buying, selling, and servicing insurance and financial services better for everyone, by design.
Research & Insights  |  Digital Product Design & Development  |  Strategy & Innovation

The future belongs to those prepared to bridge the gap between the results the business wants and what the people they serve truly need.

Who We Work With

Designing breakthrough experiences with the industry’s best

Leading insurance carriers, top brokerages, investment and financial planning firms, and fintech innovators trust us to deliver UX that delivers for their businesses.

"Working with Cake & Arrow has opened my eyes personally to the importance of understanding agent and human behavior in our design process. Skeptical at first, I got to see how putting these insights at the forefront creates results."

VP Specialty Strategy, The Hanover Insurance Group

"Throughout this project, you've shown remarkable flexibility with the many pivots we've encountered, as is often the case with projects of this scale. The quality of the work has been exceptional, and at end of day that's what matters."

VP, The General

"You guys have been awesome partners to work with, both challenging us to think beyond our comfort zones and a lot of fun to get to where we are."

Head of Personal Insurance Innovation, Travelers

“I must say C&A really changed the perception I had of agencies. I only knew the blah blah type of agencies, the ones that were selling hot air. You guys immediately proved what you had to offer, in a down to earth kind of way. I’m really glad I had the chance to collaborate with C&A."

"Extremely impressed with the quality of work and results on this project. Personally, I loved working with all of you. You're smart, insightful, human, and engaged."

SVP, Chubb

“In working with C&A, our meetings are energetic, and there is the spirit of wanting to work together to understand one another which feels good – not like a typical vendor/vendee relationship. That’s what’s different, and that’s what makes this partnership great.”

CMO, Holmes Murphy

"Working with your team has been a fantastic experience. We've seen so much value in your expertise in areas that aren't in our wheelhouse. You've exceeded our expectations and simply knocked it out of the park."

SVP, Insuresoft

How We Help

Taking on the industry’s toughest UX challenges

We help you…


Understand the people you serve, and how to reach them

Get new products and services to market faster

Optimize and modernize legacy experiences

Develop your CX vision, and a plan to achieve it

Design agent & employee tools that make doing business easier

Design customer-first digital experiences

A group of people sitting at a table
Industry Insights

Sharing our thinking


How climate change is impacting homeowners and what the insurance industry can do about it

As more and more homeowners experience climate-related impacts to their homes, what, if anything, can the insurance industry do to rise to the occasion?

black and white photo of a home on top illustration of shifting ground alongside report title

Growing our team

Collaborative projects, working remotely, support for your career, your personal interests… even your dog.

If birthdays off, summer Fridays, happy hours, and healthcare sound good to you, come work with us.