We design experiences that inspire customers, empower employees, and reinvent your business

We are customer experience innovators who help our clients build digital products and services that allow them to form authentic, meaningful bonds with their customers.

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Bringing business and customers closer

Knowing what moves your customer—how they think, feel, and behave—is the key to improving their experience, and your business. We’ve made it our business to understand the needs of many kinds of customers, with a special focus on industries like insurance, where the customer experience must evolve quickly to meet growing expectations.

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Redefining benefits for a new era of work

With the end of the pandemic seemingly on the horizon, we spoke with employees about how their jobs have changed amid the pandemic, what they want from their employers and their jobs in the future, and what benefits for a new era of work might look like. Learn how group benefit providers and insurance companies can evolve and adapt to meet the emerging needs of employees in a new era of work.

Placing people at the heart of the process

We believe that great design and innovation starts with understanding real-life, human problems. It’s a principle that guides every aspect of the work we do—designing to serve the people at the heart of your business: your customers, your employees, your team.

 

Customer Research & Insights

Understand your customer, your opportunity

 

Growth Strategy

Turn opportunity into strategy

 

Product & Service Design

Design experiences that move people to action

 

Design Education & Thinking

Share new tools and mindsets with your team

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What we've been up to

99.5% of independent insurance agents say ease of doing business is critical in choosing which carrier gets their business. How can you become a carrier of choice?

Decide which prioritization framework is right for your product, your customer, and your business

Kate Muth joins the On Point podcast to talk about how work is changing and discuss Cake & Arrow's research into gig economy workers

Come work with us

Collaborative projects, working remotely, support for your career, your personal interests… even your dog.

If birthdays off, summer Fridays, happy hours, and healthcare sound good to you, come work with us.