We design experiences that inspire customers, empower employees, and reinvent your business

We are customer experience innovators who help our clients build digital products and services that allow them to form authentic, meaningful bonds with their customers.

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Bringing business and customers closer

Knowing what moves your customer—how they think, feel, and behave—is the key to improving their experience, and your business. We’ve made it our business to understand the needs of many kinds of customers, with a special focus on industries like insurance, where the customer experience must evolve quickly to meet growing expectations.


What these 12 people want insurance companies to understand about their finances

We recently spoke to 12 working-aged adults across America about their finances, about insurance, and about how they are managing uncertainty about the future. Read their stories to discover what they had to say.

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Placing people at the heart of the process

We believe that great design and innovation starts with understanding real-life, human problems. It’s a principle that guides every aspect of the work we do—designing to serve the people at the heart of your business: your customers, your employees, your team.


Customer Research & Insights

Understand your customer, your opportunity


Growth Strategy

Turn opportunity into strategy


Product & Service Design

Design experiences that move people to action


Design Education & Thinking

Share new tools and mindsets with your team

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What we've been up to

From trust issues to affordability concerns, five key findings from our recent qualitative research study

A team of Cake & Arrow researchers and designers sit down to discuss what a human-centered design practice that utilizes AI might look like

A human-centric, design-minded perspective on a business-centric, insider-minded industry

Come work with us

Collaborative projects, working remotely, support for your career, your personal interests… even your dog.

If birthdays off, summer Fridays, happy hours, and healthcare sound good to you, come work with us.