Bringing business and customers closer
Knowing what moves your customer—how they think, feel, and behave—is the key to improving their experience, and your business. We’ve made it our business to understand the needs of many kinds of customers, with a special focus on industries like insurance, where the customer experience must evolve quickly to meet growing expectations.
Three Visions for Empowering Independent Agents
Independent agents can play a vital role in quickening the post-Covid recovery, rebuilding trust with the insurance industry, and creating resilience for small businesses in the future. Learn how the insurance industry can support and enable them.
Placing people at the heart of the process
We believe that great design and innovation starts with understanding real-life, human problems. It’s a principle that guides every aspect of the work we do—designing to serve the people at the heart of your business: your customers, your employees, your team.
Customer Research & Insights
Understand your customer, your opportunity
Turn opportunity into strategy
Product & Service Design
Design experiences that move people to action
Design Education & Thinking
Share new tools and mindsets with your team
What we've been up to
Kate Muth joins the On Point podcast to talk about how work is changing and discuss Cake & Arrow's research into gig economy workers
So you launched a new digital product. Congratulations! Now, keep researching.
January 20, 2021
2020: A Year in Customer Research Insights
In 2020 we interviewed and surveyed more than 4,000 people. Find out what we heard from customers in a year unlike any other.