Bringing business and customers closer
Knowing what moves your customer—how they think, feel, and behave—is the key to improving their experience, and your business. We’ve made it our business to understand the needs of many kinds of customers, with a special focus on industries like insurance, where the customer experience must evolve quickly to meet growing expectations.
Supporting a new relationship to work
Since the onset of the pandemic, work has undergone an unprecedented transformation, with new norms, attitudes, and expectations shaping what amounts to a new relationship to work. How can the insurance industry be at the forefront of supporting employers, employees, and all kinds of workers as they navigate this new landscape?
Placing people at the heart of the process
We believe that great design and innovation starts with understanding real-life, human problems. It’s a principle that guides every aspect of the work we do—designing to serve the people at the heart of your business: your customers, your employees, your team.
Customer Research & Insights
Understand your customer, your opportunity
Turn opportunity into strategy
Product & Service Design
Design experiences that move people to action
Design Education & Thinking
Share new tools and mindsets with your team
What we've been up to
99.5% of independent insurance agents say ease of doing business is critical in choosing which carrier gets their business. How can you become a carrier of choice?
November 2, 2021
6 frameworks for prioritizing your digital product roadmap
Decide which prioritization framework is right for your product, your customer, and your business
Kate Muth joins the On Point podcast to talk about how work is changing and discuss Cake & Arrow's research into gig economy workers