We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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News Cake & Arrow Publishes New Report: Insurance & the Modern Family Download Report
Modern family hero
Insights
Always Be Researching
User Research
insights
When Design Kills
UX Design
insights
Improving CX at InsureTech Connect 2019
Events Innovation Insurance
Work
Don't Let Big Data Get in the Way of Experimentation
Data Insurance
Work
The Art (and the Science) of Assembling a Winning Team
Project Management
Insights
Six Sessions Worth Checking Out at InsureTech Connect 2019
Conferences Innovation Insurance
Insights
Revisiting the RFP Process: Advice for Hiring the Right Creative Partner for the Problem
Hiring Project Management
Insights
Four Companies That Are Making Insurance Better for Millennials
Innovation Insurance Millennials
News
Cake & Arrow Goes on Tour
Events Innovation Insurance User Research
News
Cake & Arrow Partners with Coverager on New Report Exploring Millennials & Modern Insurance
Data Insurance Millennials
News
Millennials & Modern Insurance Meetup in NYC
Events Insurance Millennials
Work
Cross-Cultural User Experience Design
UX Design User Research
Insights
How to Unlock True Transformation and Innovation With Your Agency Partner
Design Thinking Digital Culture Innovation
Insights
The Human Side of Agile Delivery
Project Management Workplace
Culture
Growing With Your Employees
Leadership Workplace
Insights
Webinar Recap: Insurance & Community
Events Insurance
News
Redefining Insurance for a New Generation of Customers
Customer Experience Insurance
News
Cake & Arrow to Host Upcoming Webinar on Insurance & Community
Customer Experience Insurance
Insights
Changing the Conversation
Customer Experience Insurance
Insights
How Insurance Carriers Can Beat Insurtech Startups and Still Lose
Innovation Insurance
Insights
The Great Millennial Paradox
Data Millennials User Research
News
Emily Smith Cardineau to Speak at Coverager's Insurance & Beyond Event in NYC
Data Events Millennials User Research
News
Cake & Arrow's Partnership with NEA's Member Benefits Corporation is Now Live
UX Design
News
Josh Levine Tells Finnish Retailers to Be Real
Customer Experience Design Thinking Events
Insights
In the new age of disruption, what really is insurance?
Events Innovation Insurance
News
Cake & Arrow Names Jessica Lippke, David Ow, and Nabil Rahman to Top Leadership Positions within Agency
Leadership Workplace
Insights
Five Must-See Sessions at InsureTech Connect 2018
Events Innovation Insurance
Insights
Not Just Another Millennial Listicle
Digital Culture Millennials User Research
Announcements
Get ready – Cake & Arrow hits the conference circuit
Events Insurance Millennials
Insights
Unpacking the Millennial Woman
Insurance Millennials Women in Business
Insights
Dismantling the Millennial Monolith
Insurance Millennials
News
New White Paper Explores Insurance and Millennials
Data Insurance Millennials
News
Official Agenda- Insurance & Millennials: A Coming of Age
Events Insurance Millennials
Insights
What New Government Data Actually Tell Us About the Gig Economy and the Future of Work
Data Gig Economy Workplace
Insights
Going Beyond Insurance
Customer Experience Innovation Insurance
Insights
How Platforms Can Protect Workers in the Gig Economy from Sexual Harassment
Gig Economy UX Design
News
What We Talk About When We Talk About Insurance and the Gig Economy
Events Gig Economy Innovation Insurance
News
Announcing the Official Agenda: The Future of Insurance and the Gig Economy
Events Gig Economy Insurance
News
Insurance & Gig Economy Meetup in NYC
Events Gig Economy Insurance
News
Cake & Arrow Wins Three Muse Creative Awards
Award
Insights
What if a Chatbot Could Help You Buy Insurance?
Customer Experience Digital Culture Innovation Insurance
News
New Case Study Explores the Future of Insurance and the Gig Economy
Customer Experience Gig Economy Insurance UX Design
News
Christina Goldschmidt to Talk MegaTrends & Emerging Risk at SVIA’s InsurTech Fusion 2018
Customer Experience Gig Ecomony Innovation Insurance
Work
Cake & Arrow Redesigns Tiger Athletic Foundation Website
UX Design
Insights
How Customer Experience Can Address the Gender Pay Gap in the Gig Economy
Customer Experience Gig Economy Innovation Women in Business
Work
The Minimum Lovable Project: How to Make Your Entire Team Fall in Love with a Project
Project Management
Work
Scaling a Successful User Research Practice
UX Design User Research
Culture
The Archery Club: How I Made Women’s Equality My Business in 2017
Women in Business
Work
Melanie Casey Website Redesign
UX Design
Insights
How Blockchain Will Transform the Customer Experience in Insurance
Customer Experience Innovation Insurance
Insights
The Future of Customer Experience in 2018
Customer Experience
News
Cake & Arrow Named Company of the Month by Insurance CIO Outlook
Award Innovation Insurance
News
New White Paper Explores Insurance in the Age of the Gig Economy
Customer Experience Gig Economy Innovation Insurance User Research
News
Christina Goldschmidt Wins Gold Stevie Award for Women in Business
Award Women in Business
Insights
Filling In the Blanks: Differentiating with Content in a Commoditized Design World
Marketing UX Design
Insights
UX Design to Confront Cognitive Bias and Combat Fake News
Digital Culture UX Design
Insights
Six Lessons in Trust the Insurance Industry Can Learn from Retail Ecommerce
Customer Experience Events Innovation Insurance
News
Christina Goldschmidt Named Finalist in 14th Annual Stevie® Awards for Women in Business
Award Women in Business
Culture
Words of Wisdom: How Workplace Language Influences Gender Equality
Women in Business Workplace
Insights
Seven InsureTech Connect 2017 Takeaways
Customer Experience Events Innovation Insurance
Culture
Why Companies Should Focus on Character, Not Culture
Hiring Workplace
News
Five Sessions We Can’t Wait to Check Out at InsureTech Connect 2017
Events Innovation Insurance
News
Cake & Arrow CEO Alex Schmelkin Talks the New Digital Landscape with Inside America’s Boardrooms
Customer Experience Digital Culture Insurance
Insights
Why Insurers Should Ditch the Word Digital and Start Talking Seriously About Customers
Customer Experience Digital Culture Insurance
Culture
Bakers & Archers 2017 Fall Reading List
Digital Culture
Insights
Four Ways Insurance Carriers Can Improve Agent Customer Experience
Customer Experience Insurance
News
Cake & Arrow's Josh Levine Keynotes Finpro Ecommerce Event in Helsinki, Finland
Customer Experience Events
Insights
To Buy or to Build? Making Customer-Centric Software Decisions in Insurance
Customer Experience Insurance
News
Cake & Arrow Launches #FlipHerScript Campaign in Celebration of Women's Equality Day
Women in Business
Insights
Three Ways Retailers Can Differentiate Themselves from Amazon
Customer Experience Innovation
Insights
Human-Centered UX Design in the Age of Automation
Customer Experience UX Design
Insights
Spreadsheets and Content Strategy: A Digital Romance
Marketing UX Design
Insights
Designing for the Nth Persona: Stakeholder Management for UX Designers
UX Design
Insights
Four Insurance Companies with Great Customer Experiences
Customer Experience Innovation Insurance
Work
When done right, good content interests. It doesn't interrupt.
Marketing
Work
AM/PM Symbiosis
Project Management
News
New White Paper Explores Digital Culture and Customer Experience in Insurance and Financial Services
Customer Experience Digital Culture Insurance
News
How Has Ecommerce Site Design Changed–and What Changes Are Next?
Events
Work
Conversion: A Customer Journey
Customer Experience Data Marketing
News
For Businesses in the Trump Era, Politics Matter
Digital Culture Events
Work
Leveraging Your Next Research Recruit with Respondent.io
Project Management User Research
Insights
Discovery: A Coming of Age Story
Business Innovation
Work
A Minimalist's Approach to Maximizing Project Success
Project Management
Work
3 Questions You Need to Ask Your Clients Right Now
Business Customer Experience
Work
Debunking the Myth of the UX Unicorn
Leadership UX Design
Culture
Navigating the Transition to Working Parent
Workplace
News
Josh Levine, Cake & Arrow Chief Design Officer to Speak with Bose’s Brian Moore at IRCE 2017
Events Insurance
Insights
Toward an Ethics of UX
UX Design
News
The Future of Shopify, Commerce, and Technology
Customer Experience
Work
Doing More With Less
Design Thinking UX Design
News
Key Takeaways from Insurtech Silicon Valley 2017
Events Innovation Insurance
Work
Thinking Big with Constraints
Product Management UX Design
Insights
Getting Down to Business as a UX Designer
Business Leadership UX Design
Insights
4 Must-See Sessions at Insurtech Silicon Valley 2017
Events Innovation Insurance
Culture
4 Tips for Making a First Impression that Lasts
Women in Business
Culture
The Simple Sentiments of Dr. Seuss
Leadership Project Management Workplace
News
Cake & Arrow Publishes New White Paper Comparing Customer Usability of Leading Ecommerce Platforms
Business
Culture
The Struggle is Real
Leadership Workplace
News
Cake & Arrow Wins Two Interactive Media Awards, Becoming the First Winner of 2017 to Achieve a Perfect Score
Award
insights
Webinar Recap: Transformation & Tradition: Re-Imagining the Customer-Agent Experience in Insurance
Customer Experience Events Innovation Insurance
Work
Getting Started Getting Started
Project Management UX Design
Work
TryMyUI Review: A UI Testing Tool With a Great UI
Project Management UX Design User Research
Culture
On Designing Myself
Digital Culture
Culture
Finding Your Voice as a Woman in Business
Women in Business Workplace
News
Christina Goldschmidt, Director of UX to Speak with MetLife at Insurtech Conference
Events Innovation Insurance
Insights
Closing the Digital Divide Between Boomers and Millennials
Digital Culture Millennials UX Design User Research
News
Cake & Arrow Earns Four AVA Digital Awards Honors
Award
Insights
Everything Old is New Again
Customer Experience Innovation
News
Alex Schmelkin Talks Gray Matters at TedX Event at WC Mepham High School
Events
Insights
The Future of Customer Experience in 2017: Editorial Ecommerce Crossovers
Customer Experience
Insights
The Future of Customer Experience in 2017: Robots Will Rule the Runway
Customer Experience
Insights
The Future of Customer Experience in 2017: The Return of the Pyramid Scheme
Customer Experience Millennials
Insights
The Joy of Designing the Employee Experience
Customer Experience Design Thinking Hiring Leadership
Insights
Creating Consumer Faith in Online Insurance Quotes
Customer Experience Innovation Insurance
Insights
Content that Cares: KIND Snacks and the Key to E-Commerce Content Strategy
Marketing
Insights
Three Website Myths That Get in the Way of Great User Experiences
Customer Experience
Insights
Lessons in Empathy
Design Thinking User Research
News
CEO Alex Schmelkin Shares the Story Behind Cake & Arrow with Business News Daily
Insights
Inside the User Experience: It Starts & Ends with Research
UX Design User Research
Insights
6 Ways to Put People First in Your Company
Leadership Workplace
News
Cake & Arrow Spotlighted in Adweek Magazine
Insights
Trial and Error: Defining the Role of a User Experience Designer
Customer Experience UX Design
News
Alex Schmelkin Talks Rebranding, Expanding, and Our Unique Special Sauce with Superb Crew
Insights
Culture: What It Is, Why It Matters, and Who Benefits From It
Leadership Workplace
Insights
Success: How 4 Brands Are Winning With Millennials
Insights
3 Ways Online Travel Agents Can Rise Above the Noise and Attract Last Minute Vacayers
Customer Experience Innovation Marketing
Insights
Maximizing Mobile: Design and Experience Impact the Role of Mobile for Today’s Modern Shopper
Customer Experience Digital Culture
Insights
User Experience: A Business’s Must-Have Tool
Design Thinking UX Design
News
Alexander Interactive Evolves Into Cake & Arrow
Business Workplace
Work
How Television Shows Can Ensure a High Quality Experience for Viewers
Business Data UX Deisgn
News
KIND Healthy Snacks Chooses Cake & Arrow as a UX Partner
UX Design
Work
The Fight to Ride - Dissecting the Disruption Battle Between Old & New Ride-Hailing Apps
Business Innovation
Insights
Our Favorite Instances of Insurance Humanizing Their Brands
Innovation Insurance Marketing
Insights
Brick and Click: The Importance of a Total Customer Experience for Luxury Brands
Business Customer Experience Marketing
Work
Is Your Site Encouraging Shoppers to Finish Purchases or Abandon Ship? 
UX Design
Insights
How to Hire (And Retain) More Women in Tech
Business Hiring Women in Business
Insights
When a Great eCommerce Experience + Unique Business Model Led to Magic
UX Design
News
Alex Schmelkin and KIND Speak to Brands About Content Strategy at IRCE
Events Leadership
Insights
The Top Six Insurance Start-Ups To Watch
Business Innovation Insurance
Insights
Millennial Consumers Vs Gen Z - Should Brands Plan Now?
Marketing Millennials
Insights
The Opportunity Insurers Have Targeting Millennial Consumers
Business Insurance Millennials
News
Ai Wins TEN Interactive Media Awards!
Award
Work
Ask Ai - What's Your Biggest Website Usability Pet Peeve?
Digital Culture UX Design
Insights
Our 10 Favorite Insurance Tweeters Right Now
Business Insurance Leadership Marketing
Insights
High Tech Valentine's Day Gifts for Everyone!
Work
Selecting Tools for Moderated Remote User Testing
Project Management UX Design User Research
Work
How to Run a Flawless Remote User Testing Session
UX Design
News
We’re One of the Top 100 Best Places to Work in NYC!
Award Workplace
Culture
New Manager Tools
Leadership Project Management
News
Ai and Catbird Launch the New Catbirdnyc.com
Business Customer Experience UX Design
News
Ai named to AdAge’s "2015 Best Places to Work!"
Award Workplace
News
MetLife Launches MyDirect
Business Insurance UX Design
Work
How to Sync Basecamp Todos to Omnifocus or Todoist
Project Management
Work
Basecamp 3 is Coming
Project Management
News
Ai named to Crain's 2015 Best Places to Work!
Award Workplace
Culture
We are honored to announce that Alexander Interactive (Ai) has been named one of The Best Places to Work by Crain's New York Business.
Award Workplace
News
Ai and InternetRetailer.com Launches Site Dedicated to Strategic Intelligence for B2B Professionals Selling Online
Business
Culture
Ninja Productivity Tricks - Lessons learned from 9 years in the Ai trenches
Project Management
News
Wolters Kluwer Launches Online Incorporation Wizard
News
Christmas in July! Because Happy People Create Incredible Work
Workplace
Culture
Nick will choose...
Insights
Please, Alexa, I want some more (or "How do I compete with Amazon?")
Business UX Design
News
World-class travel packages meets world-class e-commerce design with Ai and GVV Partnership
Business
News
Navigating compliance gets a whole lot easier with the launch of the new CT website.
UX Design
News
Ai client gaga over their newly responsive website
UX Design
Work
Ai at Imagine 2015
Events
Work
Facebook Responsive Photo Gallery Plugin
Business Marketing
Work
IRCE Focus - Digital Design
UX Design
News
Alex Schmelkin featured as “Young Director” in Directors & Boards
Award
Culture
Ai Pedals for Puppies to Continue Giving Back
Volunteer
News
Ai's CXO speaking at IRCE Focus - Digital Design
Events
News
Ai Joins The Industrial Supply Association
Business Leadership
Work
PHP7 Vagrant Box
Business
Work
Presentation Tips: 15 ways to calm your nerves before your next presentation
Business Leadership
Work
Mongular, a Content Delivery System
Project Management
Work
Nick Angiolillo Speaks to Digital Journal about Responsive Design
UX Design
News
Ai's CXO Speaks at Surf Expo 2015
Events
Culture
Holiday site raises over $10K for New York Animals
UX Design Volunteer
Insights
Usability & Design: When Does One Trump the Other?
Design Thinking UX Design
Culture
It’s that time of year again… (Ai does some more good)
Volunteer Workplace
Work
Display Facebook Photos on Your Website with Galleria
Marketing UX Design
Culture
Ai Does Some (More!) Good
Volunteer Workplace
Culture
Greetings! From the Ai UX & Design crew
Digital Culture Workplace
Insights
Why Redesign?
Events UX Design

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