We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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News Cake & Arrow Spotlighted in Adweek Magazine Read More
Adweek spread
Insights
Four Insurance Companies with Great Customer Experiences
Customer Experience Insurance Insurtech
Work
When done right, good content interests. It doesn't interrupt.
Content Marketing Marketing
Work
AM/PM Symbiosis
Account Management Project Management
News
New White Paper Explores Digital Culture and Customer Experience in Insurance and Financial Services
Customer Experience Digital Culture Financial Services Insurance
News
How Has Ecommerce Site Design Changed–and What Changes Are Next?
Conferences Ecommerce IRCE Web Design
Work
Conversion: A Customer Journey
Analytics Conversion Rate Customer-Centric Ecommerce
News
For Businesses in the Trump Era, Politics Matter
Resistance Silicon Valley Trump
Work
Leveraging Your Next Research Recruit with Respondent.io
Product Review Respondent.io User Testing
Insights
Discovery: A Coming of Age Story
Design Discovery
Work
A Minimalist's Approach to Maximizing Project Success
Project Management
Work
3 Questions You Need to Ask Your Clients Right Now
Account Management
Work
Debunking the Myth of the UX Unicorn
UX
Culture
Navigating the Transition to Working Parent
work-life balance work-life effectiveness working parents
News
Josh Levine, Cake & Arrow Chief Design Officer to Speak with Bose’s Brian Moore at IRCE 2017
Conferences Design Ecommerce Retail
Insights
Toward an Ethics of UX
Design Ethics UX
News
The Future of Shopify, Commerce, and Technology
Shopify Plus customer experience ecommerce
Work
Doing More With Less
Burst & Build Design Thinking Lean UX
News
Key Takeaways from Insurtech Silicon Valley 2017
Conferences Digital Transformation Insurance Insurtech
Work
Thinking Big with Constraints
Product Design Product Management
Insights
Getting Down to Business as a UX Designer
Business Leadership UX
Insights
4 Must-See Sessions at Insurtech Silicon Valley 2017
Conferences Insurance Insurtech
Culture
4 Tips for Making a First Impression that Lasts
Women in Business
Culture
The Simple Sentiments of Dr. Seuss
Company Culture Project Management
News
Cake & Arrow Publishes New White Paper Comparing Customer Usability of Leading Ecommerce Platforms
Magento Shopify ecommerce
Culture
The Struggle is Real
Company Culture Morale
News
Cake & Arrow Wins Two Interactive Media Awards, Becoming the First Winner of 2017 to Achieve a Perfect Score
Awards
insights
Webinar Recap: Transformation & Tradition: Re-Imagining the Customer-Agent Experience in Insurance
Customer Experience Insurance Insurtech Webinar
Work
Getting Started Getting Started
Design Review Tools UX
Work
TryMyUI Review: A UI Testing Tool With a Great UI
Design Review Tools UX
Culture
On Designing Myself
Culture Design Professional Development
Culture
Finding Your Voice as a Woman in Business
Culture Women in Business
News
Christina Goldschmidt, Director of UX to Speak with MetLife at Insurtech Conference
conferences insurance insurtech
Insights
Closing the Digital Divide Between Boomers and Millennials
Boomers UX design millennials research testing
News
Cake & Arrow Earns Four AVA Digital Awards Honors
Awards Design
Insights
Everything Old is New Again
Art Customer Experience Innovation Norman Rockwell
News
Alex Schmelkin Talks Gray Matters at TedX Event at WC Mepham High School
Ethics Gray Matter Technology
Insights
The Future of Customer Experience in 2017: Editorial Ecommerce Crossovers
2017 Predictions Buzzfeed Customer Experience Ecommerce Social Commerce
Insights
The Future of Customer Experience in 2017: Robots Will Rule the Runway
2017 Predictions Customer Experience Fast Fashion Robots
Insights
The Future of Customer Experience in 2017: The Return of the Pyramid Scheme
2017 Predictions Customer Experience MLM Millennials
Insights
The Joy of Designing the Employee Experience
Co-creating Customer Experience Design Thinking Employee Experience
Insights
Creating Consumer Faith in Online Insurance Quotes
Insurance Insurtech Online Quotes startups
Insights
Content that Cares: KIND Snacks and the Key to E-Commerce Content Strategy
Content Marketing Content Strategy
Insights
Three Website Myths That Get in the Way of Great User Experiences
UX User Experience Web Design
Insights
Lessons in Empathy
Content Election Empathy
News
CEO Alex Schmelkin Shares the Story Behind Cake & Arrow with Business News Daily
Insights
Inside the User Experience: It Starts & Ends with Research
Research UX
Insights
6 Ways to Put People First in Your Company
Culture Workplace
News
Cake & Arrow Spotlighted in Adweek Magazine
Insights
Trial and Error: Defining the Role of a User Experience Designer
Design User Experience
News
Alex Schmelkin Talks Rebranding, Expanding, and Our Unique Special Sauce with Superb Crew
Insights
Culture: What It Is, Why It Matters, and Who Benefits From It
Agency Culture Workplace
Insights
Success: How 4 Brands Are Winning With Millennials
Insights
3 Ways Online Travel Agents Can Rise Above the Noise and Attract Last Minute Vacayers
Online Travel
Insights
Maximizing Mobile: Design and Experience Impact the Role of Mobile for Today’s Modern Shopper
Digital Trends Ecommerce Mobile Retail
Insights
User Experience: A Business’s Must-Have Tool
UX
News
Alexander Interactive Evolves Into Cake & Arrow
Work
How Television Shows Can Ensure a High Quality Experience for Viewers
Technology Television Trends UX
News
KIND Healthy Snacks Chooses Cake & Arrow as a UX Partner
Work
Work
The Fight to Ride - Dissecting the Disruption Battle Between Old & New Ride-Hailing Apps
Mobile Technology Trends
Insights
Our Favorite Instances of Insurance Humanizing Their Brands
Human Experience Insurance Trends
Insights
Brick and Click: The Importance of a Total Customer Experience for Luxury Brands
Business Commerce Ecommerce Luxury Marketing Shopping Strategy
Work
Is Your Site Encouraging Shoppers to Finish Purchases or Abandon Ship? 
Development Ecommerce T-Commerce UX Usability
Insights
How to Hire (And Retain) More Women in Tech
Business Productivity Strategy Technology Trends
Insights
When a Great eCommerce Experience + Unique Business Model Led to Magic
Ecommerce UX
News
Alex Schmelkin and KIND Speak to Brands About Content Strategy at IRCE
Conference Presentation
Insights
The Top Six Insurance Start-Ups To Watch
Insurance Trends
Insights
Millennial Consumers Vs Gen Z - Should Brands Plan Now?
Ecommerce Generation Z Millennials Shopping Trends
Insights
The Opportunity Insurers Have Targeting Millennial Consumers
Business Insurance Millennials Trends
News
Ai Wins TEN Interactive Media Awards!
Award Work
Work
Ask Ai - What's Your Biggest Website Usability Pet Peeve?
Company Culture
Insights
Our 10 Favorite Insurance Tweeters Right Now
Business Industrial Experts Insurance Social Media Technology Twitter
Insights
High Tech Valentine's Day Gifts for Everyone!
Gifts Lists Technology
Work
Selecting Tools for Moderated Remote User Testing
UX User Research User Testing
Work
How to Run a Flawless Remote User Testing Session
UX Usability
News
We’re One of the Top 100 Best Places to Work in NYC!
Culture
New Manager Tools
Learning Management Tools
News
Ai and Catbird Launch the New Catbirdnyc.com
News
Ai named to AdAge’s "2015 Best Places to Work!"
News
MetLife Launches MyDirect
Work
How to Sync Basecamp Todos to Omnifocus or Todoist
GTD OmniFocus Productivity Todoist
Work
Basecamp 3 is Coming
Basecamp
News
Ai named to Crain's 2015 Best Places to Work!
Culture
We are honored to announce that Alexander Interactive (Ai) has been named one of The Best Places to Work by Crain's New York Business.
News
Ai and InternetRetailer.com Launches Site Dedicated to Strategic Intelligence for B2B Professionals Selling Online
Culture
Ninja Productivity Tricks - Lessons learned from 9 years in the Ai trenches
GTD Productivity Project Management
News
Wolters Kluwer Launches Online Incorporation Wizard
News
Christmas in July! Because Happy People Create Incredible Work
Culture
Nick will choose...
Insights
Please, Alexa, I want some more (or "How do I compete with Amazon?")
Alexa Amazon Amazon Echo Boom Clap Ecommerce UX
News
World-class travel packages meets world-class e-commerce design with Ai and GVV Partnership
News
Navigating compliance gets a whole lot easier with the launch of the new CT website.
News
Ai client gaga over their newly responsive website
Work
Ai at Imagine 2015
Work
Facebook Responsive Photo Gallery Plugin
Facebook Galleria Responsive Photo Gallery
Work
IRCE Focus - Digital Design
Design
News
Alex Schmelkin featured as “Young Director” in Directors & Boards
Culture
Ai Pedals for Puppies to Continue Giving Back
Bideawee Dogs
News
Ai's CXO speaking at IRCE Focus - Digital Design
News
Ai Joins The Industrial Supply Association
Work
PHP7 Vagrant Box
PHP Vagrant
Work
Presentation Tips: 15 ways to calm your nerves before your next presentation
Presentation Tips
Work
Mongular, a Content Delivery System
CMS Content
Work
Nick Angiolillo Speaks to Digital Journal about Responsive Design
News
Ai's CXO Speaks at Surf Expo 2015
Culture
Holiday site raises over $10K for New York Animals
Insights
Usability & Design: When Does One Trump the Other?
Culture
It’s that time of year again… (Ai does some more good)
Charity March for Babies March of Dimes Volunteer
Work
Display Facebook Photos on Your Website with Galleria
Facebook Galleria GitHub
Culture
Ai Does Some (More!) Good
Breast Cancer Awarenes Charity Philanthropy
Culture
Greetings! From the Ai UX & Design crew
Insights
Why Redesign?
Conference Ecommerce Redesign UX

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