We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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Everything that’s new and fresh.

News Cake & Arrow Publishes New Report: Insurance & the Modern Family Download Report
Modern family hero
Insights
Always Be Researching
By Michael Piastro November 14, 2019
User Research
insights
When Design Kills
By Lisa McGee October 16, 2019
UX Design
insights
Improving CX at InsureTech Connect 2019
By Thom Prewett October 3, 2019
Events Innovation Insurance
Work
Don't Let Big Data Get in the Way of Experimentation
By Tim Angiolillo September 19, 2019
Data Insurance
Work
The Art (and the Science) of Assembling a Winning Team
By Jessica Lippke August 21, 2019
Project Management
Insights
Six Sessions Worth Checking Out at InsureTech Connect 2019
By Tim Angiolillo August 15, 2019
Conferences Innovation Insurance
Insights
Revisiting the RFP Process: Advice for Hiring the Right Creative Partner for the Problem
By Tim Angiolillo June 27, 2019
Hiring Project Management
Insights
Four Companies That Are Making Insurance Better for Millennials
By Emily Smith Cardineau June 13, 2019
Innovation Insurance Millennials
News
Cake & Arrow Goes on Tour
By Emily Smith Cardineau May 20, 2019
Events Innovation Insurance User Research
News
Cake & Arrow Partners with Coverager on New Report Exploring Millennials & Modern Insurance
By Emily Smith Cardineau May 9, 2019
Data Insurance Millennials
News
Millennials & Modern Insurance Meetup in NYC
By Emily Smith Cardineau April 10, 2019
Events Insurance Millennials
Work
Cross-Cultural User Experience Design
By Lisa McGee March 25, 2019
UX Design User Research
Insights
How to Unlock True Transformation and Innovation With Your Agency Partner
By Emily Smith Cardineau March 13, 2019
Design Thinking Digital Culture Innovation
Insights
The Human Side of Agile Delivery
By Jessica Lippke March 6, 2019
Project Management Workplace
Culture
Growing With Your Employees
By Stephanie Nelson February 22, 2019
Leadership Workplace
Insights
Webinar Recap: Insurance & Community
By Emily Smith Cardineau February 8, 2019
Events Insurance
News
Redefining Insurance for a New Generation of Customers
By Cake & Arrow January 24, 2019
Customer Experience Insurance
News
Cake & Arrow to Host Upcoming Webinar on Insurance & Community
By Cake & Arrow January 23, 2019
Customer Experience Insurance
Insights
Changing the Conversation
By Tim Angiolillo January 18, 2019
Customer Experience Insurance
Insights
How Insurance Carriers Can Beat Insurtech Startups and Still Lose
By Nabil Rahman December 20, 2018
Innovation Insurance
Insights
The Great Millennial Paradox
By Emily Smith Cardineau November 30, 2018
Data Millennials User Research
News
Emily Smith Cardineau to Speak at Coverager's Insurance & Beyond Event in NYC
By Cake & Arrow November 30, 2018
Data Events Millennials User Research
News
Cake & Arrow's Partnership with NEA's Member Benefits Corporation is Now Live
By Emily Smith November 8, 2018
UX Design
News
Josh Levine Tells Finnish Retailers to Be Real
By Emily Smith November 7, 2018
Customer Experience Design Thinking Events
Insights
In the new age of disruption, what really is insurance?
By Emily Smith October 10, 2018
Events Innovation Insurance
News
Cake & Arrow Names Jessica Lippke, David Ow, and Nabil Rahman to Top Leadership Positions within Agency
By Emily Smith October 5, 2018
Leadership Workplace
Insights
Five Must-See Sessions at InsureTech Connect 2018
By Emily Smith September 20, 2018
Events Innovation Insurance
Insights
Not Just Another Millennial Listicle
By Emily Smith September 14, 2018
Digital Culture Millennials User Research
Announcements
Get ready – Cake & Arrow hits the conference circuit
By Emily Smith August 29, 2018
Events Insurance Millennials
Insights
Unpacking the Millennial Woman
By Emily Smith August 23, 2018
Insurance Millennials Women in Business
Insights
Dismantling the Millennial Monolith
By Emily Smith August 10, 2018
Insurance Millennials
News
New White Paper Explores Insurance and Millennials
By Emily Smith August 6, 2018
Data Insurance Millennials
News
Official Agenda- Insurance & Millennials: A Coming of Age
By Emily Smith July 18, 2018
Events Insurance Millennials
Insights
What New Government Data Actually Tell Us About the Gig Economy and the Future of Work
By Emily Smith June 22, 2018
Data Gig Economy Workplace
Insights
Going Beyond Insurance
By Emily Smith June 1, 2018
Customer Experience Innovation Insurance
Insights
How Platforms Can Protect Workers in the Gig Economy from Sexual Harassment
By Christina Goldschmidt May 17, 2018
Gig Economy UX Design
News
What We Talk About When We Talk About Insurance and the Gig Economy
By Emily Smith May 10, 2018
Events Gig Economy Innovation Insurance
News
Announcing the Official Agenda: The Future of Insurance and the Gig Economy
By Emily Smith May 1, 2018
Events Gig Economy Insurance
News
Insurance & Gig Economy Meetup in NYC
By Emily Smith April 23, 2018
Events Gig Economy Insurance
News
Cake & Arrow Wins Three Muse Creative Awards
By Emily Smith April 18, 2018
Award
Insights
What if a Chatbot Could Help You Buy Insurance?
By Christina Goldschmidt April 11, 2018
Customer Experience Digital Culture Innovation Insurance
News
New Case Study Explores the Future of Insurance and the Gig Economy
By Emily Smith March 28, 2018
Customer Experience Gig Economy Insurance UX Design
News
Christina Goldschmidt to Talk MegaTrends & Emerging Risk at SVIA’s InsurTech Fusion 2018
By Emily Smith March 19, 2018
Customer Experience Gig Ecomony Innovation Insurance
Work
Cake & Arrow Redesigns Tiger Athletic Foundation Website
By Emily Smith March 15, 2018
UX Design
Insights
How Customer Experience Can Address the Gender Pay Gap in the Gig Economy
By Christina Goldschmidt March 8, 2018
Customer Experience Gig Economy Innovation Women in Business
Work
The Minimum Lovable Project: How to Make Your Entire Team Fall in Love with a Project
By Jessica Lippke February 19, 2018
Project Management
Work
Scaling a Successful User Research Practice
By Ed Samour February 6, 2018
UX Design User Research
Culture
The Archery Club: How I Made Women’s Equality My Business in 2017
By Christina Goldschmidt January 31, 2018
Women in Business
Work
Melanie Casey Website Redesign
By Emily Smith January 26, 2018
UX Design
Insights
How Blockchain Will Transform the Customer Experience in Insurance
By Tim Angiolillo January 17, 2018
Customer Experience Innovation Insurance
Insights
The Future of Customer Experience in 2018
By Emily Smith January 11, 2018
Customer Experience
News
Cake & Arrow Named Company of the Month by Insurance CIO Outlook
By Emily Smith December 14, 2017
Award Innovation Insurance
News
New White Paper Explores Insurance in the Age of the Gig Economy
By Emily Smith December 8, 2017
Customer Experience Gig Economy Innovation Insurance User Research
News
Christina Goldschmidt Wins Gold Stevie Award for Women in Business
By Emily Smith November 20, 2017
Award Women in Business
Insights
Filling In the Blanks: Differentiating with Content in a Commoditized Design World
By Kate Muth November 19, 2017
Marketing UX Design
Insights
UX Design to Confront Cognitive Bias and Combat Fake News
By Lisa McGee November 7, 2017
Digital Culture UX Design
Insights
Six Lessons in Trust the Insurance Industry Can Learn from Retail Ecommerce
By Christina Goldschmidt October 25, 2017
Customer Experience Events Innovation Insurance
News
Christina Goldschmidt Named Finalist in 14th Annual Stevie® Awards for Women in Business
By Emily Smith October 18, 2017
Award Women in Business
Culture
Words of Wisdom: How Workplace Language Influences Gender Equality
By Emily Smith October 16, 2017
Women in Business Workplace
Insights
Seven InsureTech Connect 2017 Takeaways
By Tim Angiolillo October 10, 2017
Customer Experience Events Innovation Insurance
Culture
Why Companies Should Focus on Character, Not Culture
By Jessica Lippke October 2, 2017
Hiring Workplace
News
Five Sessions We Can’t Wait to Check Out at InsureTech Connect 2017
By Tim Angiolillo September 29, 2017
Events Innovation Insurance
News
Cake & Arrow CEO Alex Schmelkin Talks the New Digital Landscape with Inside America’s Boardrooms
By Emily Smith September 27, 2017
Customer Experience Digital Culture Insurance
Insights
Why Insurers Should Ditch the Word Digital and Start Talking Seriously About Customers
By Alex Schmelkin September 25, 2017
Customer Experience Digital Culture Insurance
Culture
Bakers & Archers 2017 Fall Reading List
By Emily Smith September 13, 2017
Digital Culture
Insights
Four Ways Insurance Carriers Can Improve Agent Customer Experience
By Tim Angiolillo September 7, 2017
Customer Experience Insurance
News
Cake & Arrow's Josh Levine Keynotes Finpro Ecommerce Event in Helsinki, Finland
September 1, 2017
Customer Experience Events
Insights
To Buy or to Build? Making Customer-Centric Software Decisions in Insurance
By Tim Angiolillo August 31, 2017
Customer Experience Insurance
News
Cake & Arrow Launches #FlipHerScript Campaign in Celebration of Women's Equality Day
August 25, 2017
Women in Business
Insights
Three Ways Retailers Can Differentiate Themselves from Amazon
By Katie Gray August 17, 2017
Customer Experience Innovation
Insights
Human-Centered UX Design in the Age of Automation
By Lisa McGee August 10, 2017
Customer Experience UX Design
Insights
Spreadsheets and Content Strategy: A Digital Romance
By Kate Muth August 2, 2017
Marketing UX Design
Insights
Designing for the Nth Persona: Stakeholder Management for UX Designers
By Christina Goldschmidt July 28, 2017
UX Design
Insights
Four Insurance Companies with Great Customer Experiences
By Emily Smith July 21, 2017
Customer Experience Innovation Insurance
Work
When done right, good content interests. It doesn't interrupt.
By Emily Smith July 17, 2017
Marketing
Work
AM/PM Symbiosis
By Katie Gray & Jessica Lippke June 23, 2017
Project Management
News
New White Paper Explores Digital Culture and Customer Experience in Insurance and Financial Services
By Emily Smith June 21, 2017
Customer Experience Digital Culture Insurance
News
How Has Ecommerce Site Design Changed–and What Changes Are Next?
By Emily Smith June 15, 2017
Events
Work
Conversion: A Customer Journey
By Robert Gurdian June 14, 2017
Customer Experience Data Marketing
News
For Businesses in the Trump Era, Politics Matter
By Emily Smith June 12, 2017
Digital Culture Events
Work
Leveraging Your Next Research Recruit with Respondent.io
By Ed Samour June 7, 2017
Project Management User Research
Insights
Discovery: A Coming of Age Story
By Josh Levine June 1, 2017
Business Innovation
Work
A Minimalist's Approach to Maximizing Project Success
By Jessica Lippke May 23, 2017
Project Management
Work
3 Questions You Need to Ask Your Clients Right Now
By Katie Gray May 17, 2017
Business Customer Experience
Work
Debunking the Myth of the UX Unicorn
By Christina Goldschmidt May 10, 2017
Leadership UX Design
Culture
Navigating the Transition to Working Parent
By Kate Muth May 3, 2017
Workplace
News
Josh Levine, Cake & Arrow Chief Design Officer to Speak with Bose’s Brian Moore at IRCE 2017
By Emily Smith April 27, 2017
Events Insurance
Insights
Toward an Ethics of UX
By Lisa McGee April 25, 2017
UX Design
News
The Future of Shopify, Commerce, and Technology
By Tim Angiolillo April 24, 2017
Customer Experience
Work
Doing More With Less
By Alex Schmelkin April 19, 2017
Design Thinking UX Design
News
Key Takeaways from Insurtech Silicon Valley 2017
By Anna Perez April 13, 2017
Events Innovation Insurance
Work
Thinking Big with Constraints
By Nabil Rahman April 5, 2017
Product Management UX Design
Insights
Getting Down to Business as a UX Designer
By Christina Goldschmidt March 30, 2017
Business Leadership UX Design
Insights
4 Must-See Sessions at Insurtech Silicon Valley 2017
By Emily Smith March 28, 2017
Events Innovation Insurance
Culture
4 Tips for Making a First Impression that Lasts
By Christina Goldschmidt March 22, 2017
Women in Business
Culture
The Simple Sentiments of Dr. Seuss
By Jessica Lippke March 15, 2017
Leadership Project Management Workplace
News
Cake & Arrow Publishes New White Paper Comparing Customer Usability of Leading Ecommerce Platforms
By Emily Smith March 14, 2017
Business
Culture
The Struggle is Real
By Esther Chung March 7, 2017
Leadership Workplace
News
Cake & Arrow Wins Two Interactive Media Awards, Becoming the First Winner of 2017 to Achieve a Perfect Score
By Emily Smith March 1, 2017
Award
insights
Webinar Recap: Transformation & Tradition: Re-Imagining the Customer-Agent Experience in Insurance
By Emily Smith March 1, 2017
Customer Experience Events Innovation Insurance
Work
Getting Started Getting Started
By Christina Goldschmidt February 27, 2017
Project Management UX Design
Work
TryMyUI Review: A UI Testing Tool With a Great UI
By Ed Samour February 23, 2017
Project Management UX Design User Research
Culture
On Designing Myself
By Josh Levine February 16, 2017
Digital Culture
Culture
Finding Your Voice as a Woman in Business
By Christina Goldschmidt February 2, 2017
Women in Business Workplace
News
Christina Goldschmidt, Director of UX to Speak with MetLife at Insurtech Conference
January 26, 2017
Events Innovation Insurance
Insights
Closing the Digital Divide Between Boomers and Millennials
By Christina Goldschmidt January 24, 2017
Digital Culture Millennials UX Design User Research
News
Cake & Arrow Earns Four AVA Digital Awards Honors
January 23, 2017
Award
Insights
Everything Old is New Again
By Alex Schmelkin January 13, 2017
Customer Experience Innovation
News
Alex Schmelkin Talks Gray Matters at TedX Event at WC Mepham High School
January 3, 2017
Events
Insights
The Future of Customer Experience in 2017: Editorial Ecommerce Crossovers
December 23, 2016
Customer Experience
Insights
The Future of Customer Experience in 2017: Robots Will Rule the Runway
December 22, 2016
Customer Experience
Insights
The Future of Customer Experience in 2017: The Return of the Pyramid Scheme
December 20, 2016
Customer Experience Millennials
Insights
The Joy of Designing the Employee Experience
By Josh Levine December 14, 2016
Customer Experience Design Thinking Hiring Leadership
Insights
Creating Consumer Faith in Online Insurance Quotes
December 5, 2016
Customer Experience Innovation Insurance
Insights
Content that Cares: KIND Snacks and the Key to E-Commerce Content Strategy
November 23, 2016
Marketing
Insights
Three Website Myths That Get in the Way of Great User Experiences
By Christina Goldschmidt November 22, 2016
Customer Experience
Insights
Lessons in Empathy
By Emily Smith November 17, 2016
Design Thinking User Research
News
CEO Alex Schmelkin Shares the Story Behind Cake & Arrow with Business News Daily
By Alex Schmelkin October 20, 2016
Insights
Inside the User Experience: It Starts & Ends with Research
By Carly Lebel October 20, 2016
UX Design User Research
Insights
6 Ways to Put People First in Your Company
By Josh Levine October 12, 2016
Leadership Workplace
News
Cake & Arrow Spotlighted in Adweek Magazine
October 3, 2016
Insights
Trial and Error: Defining the Role of a User Experience Designer
By Christina Goldschmidt September 20, 2016
Customer Experience UX Design
News
Alex Schmelkin Talks Rebranding, Expanding, and Our Unique Special Sauce with Superb Crew
By Alex Schmelkin September 12, 2016
Insights
Culture: What It Is, Why It Matters, and Who Benefits From It
By Carly Lebel August 26, 2016
Leadership Workplace
Insights
Success: How 4 Brands Are Winning With Millennials
By Christina Goldschmidt August 23, 2016
Insights
3 Ways Online Travel Agents Can Rise Above the Noise and Attract Last Minute Vacayers
By Carly Lebel August 23, 2016
Customer Experience Innovation Marketing
Insights
Maximizing Mobile: Design and Experience Impact the Role of Mobile for Today’s Modern Shopper
By Carly Lebel August 19, 2016
Customer Experience Digital Culture
Insights
User Experience: A Business’s Must-Have Tool
By Carly Lebel August 15, 2016
Design Thinking UX Design
News
Alexander Interactive Evolves Into Cake & Arrow
August 2, 2016
Business Workplace
Work
How Television Shows Can Ensure a High Quality Experience for Viewers
By Carly Lebel July 28, 2016
Business Data UX Deisgn
News
KIND Healthy Snacks Chooses Cake & Arrow as a UX Partner
July 26, 2016
UX Design
Work
The Fight to Ride - Dissecting the Disruption Battle Between Old & New Ride-Hailing Apps
By Carly Lebel July 26, 2016
Business Innovation
Insights
Our Favorite Instances of Insurance Humanizing Their Brands
By Carly Lebel July 19, 2016
Innovation Insurance Marketing
Insights
Brick and Click: The Importance of a Total Customer Experience for Luxury Brands
By Carly Lebel July 12, 2016
Business Customer Experience Marketing
Work
Is Your Site Encouraging Shoppers to Finish Purchases or Abandon Ship? 
By Carly Lebel June 28, 2016
UX Design
Insights
How to Hire (And Retain) More Women in Tech
By Alexandra Morbitzer June 22, 2016
Business Hiring Women in Business
Insights
When a Great eCommerce Experience + Unique Business Model Led to Magic
By Carly Lebel June 14, 2016
UX Design
News
Alex Schmelkin and KIND Speak to Brands About Content Strategy at IRCE
June 10, 2016
Events Leadership
Insights
The Top Six Insurance Start-Ups To Watch
By Alexandra Morbitzer May 31, 2016
Business Innovation Insurance
Insights
Millennial Consumers Vs Gen Z - Should Brands Plan Now?
By Alexandra Morbitzer May 25, 2016
Marketing Millennials
Insights
The Opportunity Insurers Have Targeting Millennial Consumers
By Alexandra Morbitzer May 17, 2016
Business Insurance Millennials
News
Ai Wins TEN Interactive Media Awards!
May 16, 2016
Award
Work
Ask Ai - What's Your Biggest Website Usability Pet Peeve?
By Alexandra Morbitzer March 4, 2016
Digital Culture UX Design
Insights
Our 10 Favorite Insurance Tweeters Right Now
By Alexandra Morbitzer February 18, 2016
Business Insurance Leadership Marketing
Insights
High Tech Valentine's Day Gifts for Everyone!
By Alexandra Morbitzer February 16, 2016
Work
Selecting Tools for Moderated Remote User Testing
By Francia Sandoval February 12, 2016
Project Management UX Design User Research
Work
How to Run a Flawless Remote User Testing Session
By Francia Sandoval January 27, 2016
UX Design
News
We’re One of the Top 100 Best Places to Work in NYC!
December 27, 2015
Award Workplace
Culture
New Manager Tools
By Tim Broder December 10, 2015
Leadership Project Management
News
Ai and Catbird Launch the New Catbirdnyc.com
November 25, 2015
Business Customer Experience UX Design
News
Ai named to AdAge’s "2015 Best Places to Work!"
November 16, 2015
Award Workplace
News
MetLife Launches MyDirect
October 21, 2015
Business Insurance UX Design
Work
How to Sync Basecamp Todos to Omnifocus or Todoist
By Tim Broder October 17, 2015
Project Management
Work
Basecamp 3 is Coming
By Tim Broder October 7, 2015
Project Management
News
Ai named to Crain's 2015 Best Places to Work!
September 18, 2015
Award Workplace
Culture
We are honored to announce that Alexander Interactive (Ai) has been named one of The Best Places to Work by Crain's New York Business.
By Elyse Tanzillo September 18, 2015
Award Workplace
News
Ai and InternetRetailer.com Launches Site Dedicated to Strategic Intelligence for B2B Professionals Selling Online
September 1, 2015
Business
Culture
Ninja Productivity Tricks - Lessons learned from 9 years in the Ai trenches
By Jessica Lippke July 23, 2015
Project Management
News
Wolters Kluwer Launches Online Incorporation Wizard
June 18, 2015
News
Christmas in July! Because Happy People Create Incredible Work
June 9, 2015
Workplace
Culture
Nick will choose...
By Alex Schmelkin May 22, 2015
Insights
Please, Alexa, I want some more (or "How do I compete with Amazon?")
By Alex Schmelkin May 14, 2015
Business UX Design
News
World-class travel packages meets world-class e-commerce design with Ai and GVV Partnership
May 8, 2015
Business
News
Navigating compliance gets a whole lot easier with the launch of the new CT website.
May 1, 2015
UX Design
News
Ai client gaga over their newly responsive website
April 29, 2015
UX Design
Work
Ai at Imagine 2015
By Tim Angiolillo April 27, 2015
Events
Work
Facebook Responsive Photo Gallery Plugin
By Alex Schmelkin April 3, 2015
Business Marketing
Work
IRCE Focus - Digital Design
By Grace Paik April 1, 2015
UX Design
News
Alex Schmelkin featured as “Young Director” in Directors & Boards
March 31, 2015
Award
Culture
Ai Pedals for Puppies to Continue Giving Back
By Jessica Lippke March 23, 2015
Volunteer
News
Ai's CXO speaking at IRCE Focus - Digital Design
March 13, 2015
Events
News
Ai Joins The Industrial Supply Association
March 12, 2015
Business Leadership
Work
PHP7 Vagrant Box
By Tim Broder March 7, 2015
Business
Work
Presentation Tips: 15 ways to calm your nerves before your next presentation
By Josh Levine February 8, 2015
Business Leadership
Work
Mongular, a Content Delivery System
By Tim Broder February 7, 2015
Project Management
Work
Nick Angiolillo Speaks to Digital Journal about Responsive Design
By Nick Angiollillo January 19, 2015
UX Design
News
Ai's CXO Speaks at Surf Expo 2015
January 14, 2015
Events
Culture
Holiday site raises over $10K for New York Animals
By Tim Broder December 21, 2014
UX Design Volunteer
Insights
Usability & Design: When Does One Trump the Other?
By Carolyn Freeman February 12, 2013
Design Thinking UX Design
Culture
It’s that time of year again… (Ai does some more good)
By Sarah Norton April 24, 2012
Volunteer Workplace
Work
Display Facebook Photos on Your Website with Galleria
By Alex Schmelkin March 7, 2012
Marketing UX Design
Culture
Ai Does Some (More!) Good
By Sarah Norton October 14, 2011
Volunteer Workplace
Culture
Greetings! From the Ai UX & Design crew
By Josh Levine June 8, 2011
Digital Culture Workplace
Insights
Why Redesign?
By Josh Levine September 10, 2010
Events UX Design

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