We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

Skip navigation

Everything that’s new and fresh.

News Cake & Arrow Publishes New Report: Millennials & Modern Insurance Download Report
Millennials modern insurance hero
Insights
Four Companies That Are Making Insurance Better for Millennials
By Emily Smith Cardineau June 13, 2019
Insurance Insurtech Millennials
News
Cake & Arrow Goes on Tour
By Emily Smith Cardineau May 20, 2019
Conferences Events Insurance Research Speaking
News
Cake & Arrow Partners with Coverager on New Report Exploring Millennials & Modern Insurance
By Emily Smith Cardineau May 9, 2019
Insurance Millennials Report
News
Millennials & Modern Insurance Meetup in NYC
By Emily Smith Cardineau April 10, 2019
Events Insurance Millennials
Work
Cross-Cultural User Experience Design
By Lisa McGee March 25, 2019
Design Research UX
Insights
How to Unlock True Transformation and Innovation With Your Agency Partner
By Emily Smith Cardineau March 13, 2019
Digital Transformation Innovation
Insights
The Human Side of Agile Delivery
By Jessica Lippke March 6, 2019
Agile People First
Culture
Growing With Your Employees
By Stephanie Nelson February 22, 2019
Culture Workplace
Insights
Webinar Recap: Insurance & Community
By Emily Smith Cardineau February 8, 2019
Insurance Webinar
News
Redefining Insurance for a New Generation of Customers
By Cake & Arrow January 24, 2019
Customer Experience Insurance
News
Cake & Arrow to Host Upcoming Webinar on Insurance & Community
By Cake & Arrow January 23, 2019
Customer Experience Insurance
Insights
Changing the Conversation
By Tim Angiolillo January 18, 2019
Customer Experience Insurance
Insights
How Insurance Carriers Can Beat Insurtech Startups and Still Lose
By Nabil Rahman December 20, 2018
Carriers Digital Transformation Insurtech Startups
Insights
The Great Millennial Paradox
By Emily Smith Cardineau November 30, 2018
Millennials Research
News
Emily Smith Cardineau to Speak at Coverager's Insurance & Beyond Event in NYC
By Cake & Arrow November 30, 2018
Conferences Millennials Research
News
Cake & Arrow's Partnership with NEA's Member Benefits Corporation is Now Live
By Emily Smith November 8, 2018
Design Website Redesign
News
Josh Levine Tells Finnish Retailers to Be Real
By Emily Smith November 7, 2018
Conferences Design Ecommerce
Insights
In the new age of disruption, what really is insurance?
By Emily Smith October 10, 2018
Conferences Insurance Insurtech
News
Cake & Arrow Names Jessica Lippke, David Ow, and Nabil Rahman to Top Leadership Positions within Agency
By Emily Smith October 5, 2018
Insights
Five Must-See Sessions at InsureTech Connect 2018
By Emily Smith September 20, 2018
Conferences Insurtech
Insights
Not Just Another Millennial Listicle
By Emily Smith September 14, 2018
Millennials Research
Announcements
Get ready – Cake & Arrow hits the conference circuit
By Emily Smith August 29, 2018
Insurance Millennials
Insights
Unpacking the Millennial Woman
By Emily Smith August 23, 2018
Insurance Millennials
Insights
Dismantling the Millennial Monolith
By Emily Smith August 10, 2018
Insurance Millennials
News
New White Paper Explores Insurance and Millennials
By Emily Smith August 6, 2018
Insurance Millennials
News
Official Agenda- Insurance & Millennials: A Coming of Age
By Emily Smith July 18, 2018
Events Insurance Millennials
Insights
What New Government Data Actually Tell Us About the Gig Economy and the Future of Work
By Emily Smith June 22, 2018
Gig Economy
Insights
Going Beyond Insurance
By Emily Smith June 1, 2018
Insurance
Insights
How Platforms Can Protect Workers in the Gig Economy from Sexual Harassment
By Christina Goldschmidt May 17, 2018
Gig Economy UX Design
News
What We Talk About When We Talk About Insurance and the Gig Economy
By Emily Smith May 10, 2018
Events Gig Economy Insurance
News
Announcing the Official Agenda: The Future of Insurance and the Gig Economy
By Emily Smith May 1, 2018
Events Gig Economy Insurance
News
Insurance & Gig Economy Meetup in NYC
By Emily Smith April 23, 2018
Events Gig Economy Insurance
News
Cake & Arrow Wins Three Muse Creative Awards
By Emily Smith April 18, 2018
Awards
Insights
What if a Chatbot Could Help You Buy Insurance?
By Christina Goldschmidt April 11, 2018
Design Website Redesign
News
New Case Study Explores the Future of Insurance and the Gig Economy
By Emily Smith March 28, 2018
Customer Experience Design Gig Economy Insurance
News
Christina Goldschmidt to Talk MegaTrends & Emerging Risk at SVIA’s InsurTech Fusion 2018
By Emily Smith March 19, 2018
Design Website Redesign
Work
Cake & Arrow Redesigns Tiger Athletic Foundation Website
By Emily Smith March 15, 2018
Design Website Redesign
Insights
How Customer Experience Can Address the Gender Pay Gap in the Gig Economy
By Christina Goldschmidt March 8, 2018
Customer Experience Gender Pay Gap Gig Economy International Women's Day
Work
The Minimum Lovable Project: How to Make Your Entire Team Fall in Love with a Project
By Jessica Lippke February 19, 2018
Employee Experience Minimum Lovable Project Project Management
Work
Scaling a Successful User Research Practice
By Ed Samour February 6, 2018
UX User Research
Culture
The Archery Club: How I Made Women’s Equality My Business in 2017
By Christina Goldschmidt January 31, 2018
The Archery Club Women in Business Women's Equality
Work
Melanie Casey Website Redesign
By Emily Smith January 26, 2018
Design Ecommerce Fashion & Luxury Website Redesign
Insights
How Blockchain Will Transform the Customer Experience in Insurance
By Tim Angiolillo January 17, 2018
Blockchain Customer Experience Insurance Insurtech
Insights
The Future of Customer Experience in 2018
By Emily Smith January 11, 2018
Customer Experience
News
Cake & Arrow Named Company of the Month by Insurance CIO Outlook
By Emily Smith December 14, 2017
Insurance Insurtech
News
New White Paper Explores Insurance in the Age of the Gig Economy
By Emily Smith December 8, 2017
Gig Economy Insurance Research
News
Christina Goldschmidt Wins Gold Stevie Award for Women in Business
By Emily Smith November 20, 2017
Stevie Awards Women Helping Women Women in Business
Insights
Filling In the Blanks: Differentiating with Content in a Commoditized Design World
By Kate Muth November 19, 2017
Content Strategy UX
Insights
UX Design to Confront Cognitive Bias and Combat Fake News
By Lisa McGee November 7, 2017
Design Fake News UX
Insights
Six Lessons in Trust the Insurance Industry Can Learn from Retail Ecommerce
By Christina Goldschmidt October 25, 2017
Conferences Customer Experience ITC2017 Insurance Insurtech
News
Christina Goldschmidt Named Finalist in 14th Annual Stevie® Awards for Women in Business
By Emily Smith October 18, 2017
Culture Women in Business Women's Equality
Culture
Words of Wisdom: How Workplace Language Influences Gender Equality
By Emily Smith October 16, 2017
Culture Women in Business Women's Equality
Insights
Seven InsureTech Connect 2017 Takeaways
By Tim Angiolillo October 10, 2017
Conferences Customer Experience ITC2017 Insurance Insurtech
Culture
Why Companies Should Focus on Character, Not Culture
By Jessica Lippke October 2, 2017
Culture Recruitment Values
News
Five Sessions We Can’t Wait to Check Out at InsureTech Connect 2017
By Tim Angiolillo September 29, 2017
Conferences ITC2017 Insurance Insuretech
News
Cake & Arrow CEO Alex Schmelkin Talks the New Digital Landscape with Inside America’s Boardrooms
By Emily Smith September 27, 2017
Boardroom Customer Experience Digital Insurance
Insights
Why Insurers Should Ditch the Word Digital and Start Talking Seriously About Customers
By Alex Schmelkin September 25, 2017
Customer Experience Digital Insurance
Culture
Bakers & Archers 2017 Fall Reading List
By Emily Smith September 13, 2017
Culture Design
Insights
Four Ways Insurance Carriers Can Improve Agent Customer Experience
By Tim Angiolillo September 7, 2017
Customer Experience Insurance
News
Cake & Arrow's Josh Levine Keynotes Finpro Ecommerce Event in Helsinki, Finland
September 1, 2017
Conferences Customer Experience Ecommerce Retail
Insights
To Buy or to Build? Making Customer-Centric Software Decisions in Insurance
By Tim Angiolillo August 31, 2017
Customer Experience Digital Transformation Insurance Software
News
Cake & Arrow Launches #FlipHerScript Campaign in Celebration of Women's Equality Day
August 25, 2017
Women's Equality Day
Insights
Three Ways Retailers Can Differentiate Themselves from Amazon
By Katie Gray August 17, 2017
Customer Experience Ecommerce Retail
Insights
Human-Centered UX Design in the Age of Automation
By Lisa McGee August 10, 2017
Automation Design UX
Insights
Spreadsheets and Content Strategy: A Digital Romance
By Kate Muth August 2, 2017
Content Strategy UX
Insights
Designing for the Nth Persona: Stakeholder Management for UX Designers
By Christina Goldschmidt July 28, 2017
Design Stakeholder Management UX
Insights
Four Insurance Companies with Great Customer Experiences
By Emily Smith July 21, 2017
Customer Experience Insurance Insurtech
Work
When done right, good content interests. It doesn't interrupt.
By Emily Smith July 17, 2017
Content Marketing Marketing
Work
AM/PM Symbiosis
By Katie Gray & Jessica Lippke June 23, 2017
Account Management Project Management
News
New White Paper Explores Digital Culture and Customer Experience in Insurance and Financial Services
By Emily Smith June 21, 2017
Customer Experience Digital Culture Financial Services Insurance
News
How Has Ecommerce Site Design Changed–and What Changes Are Next?
By Emily Smith June 15, 2017
Conferences Ecommerce IRCE Web Design
Work
Conversion: A Customer Journey
By Robert Gurdian June 14, 2017
Analytics Conversion Rate Customer-Centric Ecommerce
News
For Businesses in the Trump Era, Politics Matter
By Emily Smith June 12, 2017
Resistance Silicon Valley Trump
Work
Leveraging Your Next Research Recruit with Respondent.io
By Ed Samour June 7, 2017
Product Review Respondent.io User Testing
Insights
Discovery: A Coming of Age Story
By Josh Levine June 1, 2017
Design Discovery
Work
A Minimalist's Approach to Maximizing Project Success
By Jessica Lippke May 23, 2017
Project Management
Work
3 Questions You Need to Ask Your Clients Right Now
By Katie Gray May 17, 2017
Account Management
Work
Debunking the Myth of the UX Unicorn
By Christina Goldschmidt May 10, 2017
UX
Culture
Navigating the Transition to Working Parent
By Kate Muth May 3, 2017
work-life balance work-life effectiveness working parents
News
Josh Levine, Cake & Arrow Chief Design Officer to Speak with Bose’s Brian Moore at IRCE 2017
By Emily Smith April 27, 2017
Conferences Design Ecommerce Retail
Insights
Toward an Ethics of UX
By Lisa McGee April 25, 2017
Design Ethics UX
News
The Future of Shopify, Commerce, and Technology
By Tim Angiolillo April 24, 2017
Shopify Plus customer experience ecommerce
Work
Doing More With Less
By Alex Schmelkin April 19, 2017
Burst & Build Design Thinking Lean UX
News
Key Takeaways from Insurtech Silicon Valley 2017
By Anna Perez April 13, 2017
Conferences Digital Transformation Insurance Insurtech
Work
Thinking Big with Constraints
By Nabil Rahman April 5, 2017
Product Design Product Management
Insights
Getting Down to Business as a UX Designer
By Christina Goldschmidt March 30, 2017
Business Leadership UX
Insights
4 Must-See Sessions at Insurtech Silicon Valley 2017
By Emily Smith March 28, 2017
Conferences Insurance Insurtech
Culture
4 Tips for Making a First Impression that Lasts
By Christina Goldschmidt March 22, 2017
Women in Business
Culture
The Simple Sentiments of Dr. Seuss
By Jessica Lippke March 15, 2017
Company Culture Project Management
News
Cake & Arrow Publishes New White Paper Comparing Customer Usability of Leading Ecommerce Platforms
By Emily Smith March 14, 2017
Magento Shopify ecommerce
Culture
The Struggle is Real
By Esther Chung March 7, 2017
Company Culture Morale
News
Cake & Arrow Wins Two Interactive Media Awards, Becoming the First Winner of 2017 to Achieve a Perfect Score
By Emily Smith March 1, 2017
Awards
insights
Webinar Recap: Transformation & Tradition: Re-Imagining the Customer-Agent Experience in Insurance
By Emily Smith March 1, 2017
Customer Experience Insurance Insurtech Webinar
Work
Getting Started Getting Started
By Christina Goldschmidt February 27, 2017
Design Review Tools UX
Work
TryMyUI Review: A UI Testing Tool With a Great UI
By Ed Samour February 23, 2017
Design Review Tools UX
Culture
On Designing Myself
By Josh Levine February 16, 2017
Culture Design Professional Development
Culture
Finding Your Voice as a Woman in Business
By Christina Goldschmidt February 2, 2017
Culture Women in Business
News
Christina Goldschmidt, Director of UX to Speak with MetLife at Insurtech Conference
January 26, 2017
conferences insurance insurtech
Insights
Closing the Digital Divide Between Boomers and Millennials
By Christina Goldschmidt January 24, 2017
Boomers UX design millennials research testing
News
Cake & Arrow Earns Four AVA Digital Awards Honors
January 23, 2017
Awards Design
Insights
Everything Old is New Again
By Alex Schmelkin January 13, 2017
Art Customer Experience Innovation Norman Rockwell
News
Alex Schmelkin Talks Gray Matters at TedX Event at WC Mepham High School
January 3, 2017
Ethics Gray Matter Technology
Insights
The Future of Customer Experience in 2017: Editorial Ecommerce Crossovers
December 23, 2016
2017 Predictions Buzzfeed Customer Experience Ecommerce Social Commerce
Insights
The Future of Customer Experience in 2017: Robots Will Rule the Runway
December 22, 2016
2017 Predictions Customer Experience Fast Fashion Robots
Insights
The Future of Customer Experience in 2017: The Return of the Pyramid Scheme
December 20, 2016
2017 Predictions Customer Experience MLM Millennials
Insights
The Joy of Designing the Employee Experience
By Josh Levine December 14, 2016
Co-creating Customer Experience Design Thinking Employee Experience
Insights
Creating Consumer Faith in Online Insurance Quotes
December 5, 2016
Insurance Insurtech Online Quotes startups
Insights
Content that Cares: KIND Snacks and the Key to E-Commerce Content Strategy
November 23, 2016
Content Marketing Content Strategy
Insights
Three Website Myths That Get in the Way of Great User Experiences
By Christina Goldschmidt November 22, 2016
UX User Experience Web Design
Insights
Lessons in Empathy
By Emily Smith November 17, 2016
Content Election Empathy
News
CEO Alex Schmelkin Shares the Story Behind Cake & Arrow with Business News Daily
By Alex Schmelkin October 20, 2016
Insights
Inside the User Experience: It Starts & Ends with Research
By Carly Lebel October 20, 2016
Research UX
Insights
6 Ways to Put People First in Your Company
By Josh Levine October 12, 2016
Culture Workplace
News
Cake & Arrow Spotlighted in Adweek Magazine
October 3, 2016
Insights
Trial and Error: Defining the Role of a User Experience Designer
By Christina Goldschmidt September 20, 2016
Design User Experience
News
Alex Schmelkin Talks Rebranding, Expanding, and Our Unique Special Sauce with Superb Crew
By Alex Schmelkin September 12, 2016
Insights
Culture: What It Is, Why It Matters, and Who Benefits From It
By Carly Lebel August 26, 2016
Agency Culture Workplace
Insights
Success: How 4 Brands Are Winning With Millennials
By Christina Goldschmidt August 23, 2016
Insights
3 Ways Online Travel Agents Can Rise Above the Noise and Attract Last Minute Vacayers
By Carly Lebel August 23, 2016
Online Travel
Insights
Maximizing Mobile: Design and Experience Impact the Role of Mobile for Today’s Modern Shopper
By Carly Lebel August 19, 2016
Digital Trends Ecommerce Mobile Retail
Insights
User Experience: A Business’s Must-Have Tool
By Carly Lebel August 15, 2016
UX
News
Alexander Interactive Evolves Into Cake & Arrow
August 2, 2016
Work
How Television Shows Can Ensure a High Quality Experience for Viewers
By Carly Lebel July 28, 2016
Technology Television Trends UX
News
KIND Healthy Snacks Chooses Cake & Arrow as a UX Partner
July 26, 2016
Work
Work
The Fight to Ride - Dissecting the Disruption Battle Between Old & New Ride-Hailing Apps
By Carly Lebel July 26, 2016
Mobile Technology Trends
Insights
Our Favorite Instances of Insurance Humanizing Their Brands
By Carly Lebel July 19, 2016
Human Experience Insurance Trends
Insights
Brick and Click: The Importance of a Total Customer Experience for Luxury Brands
By Carly Lebel July 12, 2016
Business Commerce Ecommerce Luxury Marketing Shopping Strategy
Work
Is Your Site Encouraging Shoppers to Finish Purchases or Abandon Ship? 
By Carly Lebel June 28, 2016
Development Ecommerce T-Commerce UX Usability
Insights
How to Hire (And Retain) More Women in Tech
By Alexandra Morbitzer June 22, 2016
Business Productivity Strategy Technology Trends
Insights
When a Great eCommerce Experience + Unique Business Model Led to Magic
By Carly Lebel June 14, 2016
Ecommerce UX
News
Alex Schmelkin and KIND Speak to Brands About Content Strategy at IRCE
June 10, 2016
Conference Presentation
Insights
The Top Six Insurance Start-Ups To Watch
By Alexandra Morbitzer May 31, 2016
Insurance Trends
Insights
Millennial Consumers Vs Gen Z - Should Brands Plan Now?
By Alexandra Morbitzer May 25, 2016
Ecommerce Generation Z Millennials Shopping Trends
Insights
The Opportunity Insurers Have Targeting Millennial Consumers
By Alexandra Morbitzer May 17, 2016
Business Insurance Millennials Trends
News
Ai Wins TEN Interactive Media Awards!
May 16, 2016
Award Work
Work
Ask Ai - What's Your Biggest Website Usability Pet Peeve?
By Alexandra Morbitzer March 4, 2016
Company Culture
Insights
Our 10 Favorite Insurance Tweeters Right Now
By Alexandra Morbitzer February 18, 2016
Business Industrial Experts Insurance Social Media Technology Twitter
Insights
High Tech Valentine's Day Gifts for Everyone!
By Alexandra Morbitzer February 16, 2016
Gifts Lists Technology
Work
Selecting Tools for Moderated Remote User Testing
By Francia Sandoval February 12, 2016
UX User Research User Testing
Work
How to Run a Flawless Remote User Testing Session
By Francia Sandoval January 27, 2016
UX Usability
News
We’re One of the Top 100 Best Places to Work in NYC!
December 27, 2015
Culture
Culture
New Manager Tools
By Tim Broder December 10, 2015
Learning Management Tools
News
Ai and Catbird Launch the New Catbirdnyc.com
November 25, 2015
News
Ai named to AdAge’s "2015 Best Places to Work!"
November 16, 2015
News
MetLife Launches MyDirect
October 21, 2015
Work
How to Sync Basecamp Todos to Omnifocus or Todoist
By Tim Broder October 17, 2015
GTD OmniFocus Productivity Todoist
Work
Basecamp 3 is Coming
By Tim Broder October 7, 2015
Basecamp
News
Ai named to Crain's 2015 Best Places to Work!
September 18, 2015
Culture
We are honored to announce that Alexander Interactive (Ai) has been named one of The Best Places to Work by Crain's New York Business.
By Elyse Tanzillo September 18, 2015
News
Ai and InternetRetailer.com Launches Site Dedicated to Strategic Intelligence for B2B Professionals Selling Online
September 1, 2015
Culture
Ninja Productivity Tricks - Lessons learned from 9 years in the Ai trenches
By Jessica Lippke July 23, 2015
GTD Productivity Project Management
News
Wolters Kluwer Launches Online Incorporation Wizard
June 18, 2015
News
Christmas in July! Because Happy People Create Incredible Work
June 9, 2015
Culture
Nick will choose...
By Alex Schmelkin May 22, 2015
Insights
Please, Alexa, I want some more (or "How do I compete with Amazon?")
By Alex Schmelkin May 14, 2015
Alexa Amazon Amazon Echo Boom Clap Ecommerce UX
News
World-class travel packages meets world-class e-commerce design with Ai and GVV Partnership
May 8, 2015
News
Navigating compliance gets a whole lot easier with the launch of the new CT website.
May 1, 2015
News
Ai client gaga over their newly responsive website
April 29, 2015
Work
Ai at Imagine 2015
By Tim Angiolillo April 27, 2015
Conferences
Work
Facebook Responsive Photo Gallery Plugin
By Alex Schmelkin April 3, 2015
Facebook Galleria Responsive Photo Gallery
Work
IRCE Focus - Digital Design
By Grace Paik April 1, 2015
Design
News
Alex Schmelkin featured as “Young Director” in Directors & Boards
March 31, 2015
Culture
Ai Pedals for Puppies to Continue Giving Back
By Jessica Lippke March 23, 2015
Bideawee Dogs
News
Ai's CXO speaking at IRCE Focus - Digital Design
March 13, 2015
Conferences
News
Ai Joins The Industrial Supply Association
March 12, 2015
Work
PHP7 Vagrant Box
By Tim Broder March 7, 2015
PHP Vagrant
Work
Presentation Tips: 15 ways to calm your nerves before your next presentation
By Josh Levine February 8, 2015
Presentation Tips
Work
Mongular, a Content Delivery System
By Tim Broder February 7, 2015
CMS Content
Work
Nick Angiolillo Speaks to Digital Journal about Responsive Design
By Nick Angiollillo January 19, 2015
News
Ai's CXO Speaks at Surf Expo 2015
January 14, 2015
Culture
Holiday site raises over $10K for New York Animals
By Tim Broder December 21, 2014
Insights
Usability & Design: When Does One Trump the Other?
By Carolyn Freeman February 12, 2013
Culture
It’s that time of year again… (Ai does some more good)
By Sarah Norton April 24, 2012
Charity March for Babies March of Dimes Volunteer
Work
Display Facebook Photos on Your Website with Galleria
By Alex Schmelkin March 7, 2012
Facebook Galleria GitHub
Culture
Ai Does Some (More!) Good
By Sarah Norton October 14, 2011
Breast Cancer Awarenes Charity Philanthropy
Culture
Greetings! From the Ai UX & Design crew
By Josh Levine June 8, 2011
Insights
Why Redesign?
By Josh Levine September 10, 2010
Conference Ecommerce Redesign UX

Want to hear it first?

Insights and strategies. How-tos and what’s-nexts. Sign up and get them delivered to your inbox. We’ll never share or spam your address.