We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

Skip navigation
News New White Paper Explores Insurance and Millennials Read More
Insurance and millennials
Insights
Dismantling the Millennial Monolith
Insurance Millennials
Insights
What New Government Data Actually Tell Us About the Gig Economy and the Future of Work
Gig Economy
Insights
Going Beyond Insurance
Insurance
Insights
How Platforms Can Protect Workers in the Gig Economy from Sexual Harassment
Gig Economy UX Design
Insights
What if a Chatbot Could Help You Buy Insurance?
Design Website Redesign
Insights
How Customer Experience Can Address the Gender Pay Gap in the Gig Economy
Customer Experience Gender Pay Gap Gig Economy International Women's Day
Insights
How Blockchain Will Transform the Customer Experience in Insurance
Blockchain Customer Experience Insurance Insurtech
Insights
The Future of Customer Experience in 2018
Customer Experience
Insights
Filling In the Blanks: Differentiating with Content in a Commoditized Design World
Content Strategy UX
Insights
UX Design to Confront Cognitive Bias and Combat Fake News
Design Fake News UX
Insights
Six Lessons in Trust the Insurance Industry Can Learn from Retail Ecommerce
Conferences Customer Experience ITC2017 Insurance Insurtech
Insights
Seven InsureTech Connect 2017 Takeaways
Conferences Customer Experience ITC2017 Insurance Insurtech
Insights
Why Insurers Should Ditch the Word Digital and Start Talking Seriously About Customers
Customer Experience Digital Insurance
Insights
Four Ways Insurance Carriers Can Improve Agent Customer Experience
Customer Experience Insurance
Insights
To Buy or to Build? Making Customer-Centric Software Decisions in Insurance
Customer Experience Digital Transformation Insurance Software
Insights
Three Ways Retailers Can Differentiate Themselves from Amazon
Customer Experience Ecommerce Retail
Insights
Human-Centered UX Design in the Age of Automation
Automation Design UX
Insights
Spreadsheets and Content Strategy: A Digital Romance
Content Strategy UX
Insights
Designing for the Nth Persona: Stakeholder Management for UX Designers
Design Stakeholder Management UX
Insights
Four Insurance Companies with Great Customer Experiences
Customer Experience Insurance Insurtech
Insights
Discovery: A Coming of Age Story
Design Discovery
Insights
Toward an Ethics of UX
Design Ethics UX
Insights
Getting Down to Business as a UX Designer
Business Leadership UX
Insights
4 Must-See Sessions at Insurtech Silicon Valley 2017
Conferences Insurance Insurtech
Insights
Closing the Digital Divide Between Boomers and Millennials
Boomers UX design millennials research testing
Insights
Everything Old is New Again
Art Customer Experience Innovation Norman Rockwell
Insights
The Future of Customer Experience in 2017: Editorial Ecommerce Crossovers
2017 Predictions Buzzfeed Customer Experience Ecommerce Social Commerce
Insights
The Future of Customer Experience in 2017: Robots Will Rule the Runway
2017 Predictions Customer Experience Fast Fashion Robots
Insights
The Future of Customer Experience in 2017: The Return of the Pyramid Scheme
2017 Predictions Customer Experience MLM Millennials
Insights
The Joy of Designing the Employee Experience
Co-creating Customer Experience Design Thinking Employee Experience
Insights
Creating Consumer Faith in Online Insurance Quotes
Insurance Insurtech Online Quotes startups
Insights
Content that Cares: KIND Snacks and the Key to E-Commerce Content Strategy
Content Marketing Content Strategy
Insights
Three Website Myths That Get in the Way of Great User Experiences
UX User Experience Web Design
Insights
Lessons in Empathy
Content Election Empathy
Insights
Inside the User Experience: It Starts & Ends with Research
Research UX
Insights
6 Ways to Put People First in Your Company
Culture Workplace
Insights
Trial and Error: Defining the Role of a User Experience Designer
Design User Experience
Insights
Culture: What It Is, Why It Matters, and Who Benefits From It
Agency Culture Workplace
Insights
Success: How 4 Brands Are Winning With Millennials
Insights
3 Ways Online Travel Agents Can Rise Above the Noise and Attract Last Minute Vacayers
Online Travel
Insights
Maximizing Mobile: Design and Experience Impact the Role of Mobile for Today’s Modern Shopper
Digital Trends Ecommerce Mobile Retail
Insights
User Experience: A Business’s Must-Have Tool
UX
Insights
Our Favorite Instances of Insurance Humanizing Their Brands
Human Experience Insurance Trends
Insights
Brick and Click: The Importance of a Total Customer Experience for Luxury Brands
Business Commerce Ecommerce Luxury Marketing Shopping Strategy
Insights
How to Hire (And Retain) More Women in Tech
Business Productivity Strategy Technology Trends
Insights
When a Great eCommerce Experience + Unique Business Model Led to Magic
Ecommerce UX
Insights
The Top Six Insurance Start-Ups To Watch
Insurance Trends
Insights
Millennial Consumers Vs Gen Z - Should Brands Plan Now?
Ecommerce Generation Z Millennials Shopping Trends
Insights
The Opportunity Insurers Have Targeting Millennial Consumers
Business Insurance Millennials Trends
Insights
Our 10 Favorite Insurance Tweeters Right Now
Business Industrial Experts Insurance Social Media Technology Twitter
Insights
High Tech Valentine's Day Gifts for Everyone!
Gifts Lists Technology
Insights
Please, Alexa, I want some more (or "How do I compete with Amazon?")
Alexa Amazon Amazon Echo Boom Clap Ecommerce UX
Insights
Usability & Design: When Does One Trump the Other?
Insights
Why Redesign?
Conference Ecommerce Redesign UX

Want to hear it first?

Insights and strategies. How-tos and what’s-nexts. Sign up and get them delivered to your inbox. We’ll never share or spam your address.