We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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News New White Paper Explores Insurance and Millennials Read More
Insurance and millennials
Work
Cake & Arrow Redesigns Tiger Athletic Foundation Website
Design Website Redesign
Work
The Minimum Lovable Project: How to Make Your Entire Team Fall in Love with a Project
Employee Experience Minimum Lovable Project Project Management
Work
Scaling a Successful User Research Practice
UX User Research
Work
Melanie Casey Website Redesign
Design Ecommerce Fashion & Luxury Website Redesign
Work
When done right, good content interests. It doesn't interrupt.
Content Marketing Marketing
Work
AM/PM Symbiosis
Account Management Project Management
Work
Conversion: A Customer Journey
Analytics Conversion Rate Customer-Centric Ecommerce
Work
Leveraging Your Next Research Recruit with Respondent.io
Product Review Respondent.io User Testing
Work
A Minimalist's Approach to Maximizing Project Success
Project Management
Work
3 Questions You Need to Ask Your Clients Right Now
Account Management
Work
Debunking the Myth of the UX Unicorn
UX
Work
Doing More With Less
Burst & Build Design Thinking Lean UX
Work
Thinking Big with Constraints
Product Design Product Management
Work
Getting Started Getting Started
Design Review Tools UX
Work
TryMyUI Review: A UI Testing Tool With a Great UI
Design Review Tools UX
Work
How Television Shows Can Ensure a High Quality Experience for Viewers
Technology Television Trends UX
Work
The Fight to Ride - Dissecting the Disruption Battle Between Old & New Ride-Hailing Apps
Mobile Technology Trends
Work
Is Your Site Encouraging Shoppers to Finish Purchases or Abandon Ship? 
Development Ecommerce T-Commerce UX Usability
Work
Ask Ai - What's Your Biggest Website Usability Pet Peeve?
Company Culture
Work
Selecting Tools for Moderated Remote User Testing
UX User Research User Testing
Work
How to Run a Flawless Remote User Testing Session
UX Usability
Work
How to Sync Basecamp Todos to Omnifocus or Todoist
GTD OmniFocus Productivity Todoist
Work
Basecamp 3 is Coming
Basecamp
Work
Ai at Imagine 2015
Conferences
Work
Facebook Responsive Photo Gallery Plugin
Facebook Galleria Responsive Photo Gallery
Work
IRCE Focus - Digital Design
Design
Work
PHP7 Vagrant Box
PHP Vagrant
Work
Presentation Tips: 15 ways to calm your nerves before your next presentation
Presentation Tips
Work
Mongular, a Content Delivery System
CMS Content
Work
Nick Angiolillo Speaks to Digital Journal about Responsive Design
Work
Display Facebook Photos on Your Website with Galleria
Facebook Galleria GitHub

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