Ai and KIND Join Together to Help Retailers with Their Content Strategies

Alex Schmelkin, CEO and co-founder of Alexander Interactive (Ai), the award-winning UX-led digital agency, spoke at Internet Retailer Conference and Expo (IRCE) Chicago on Thursday, June 9th.

Ai has been a featured speaker at IRCE for several years. This past Thursday, Alex partnered with Joshua Nafman, Senior Director of Brand & Digital at KIND, to deliver a comprehensive presentation on content strategy. Designed to help retailers better reach and more deeply engage with their customers, their presentation explained:

  • the fundamentals of content strategy plans
  • how to uncover holes in those plans
  • how to establish successful ways for content will work across your site.

In this session, attendees were also able to hear recent case studies about content challenges that retailers faced, discover how they created content strategies that worked for their businesses, and learn how they measured ROI.

Download the IRCE 2016 presentation: 2016 Ecommerce Content Strategy: 7 Keys to Improving Conversion and Sales

More about Joshua Nafman: Joshua Nafman is Senior Director of Brand & Digital Marketing at KIND Snacks, where he is responsible for telling stories that encourage people to do the kind thing for their bodies, their tastebuds and their world. Joshua has nearly a decade of digital and brand marketing experience for brands like PepsiCo, Lipton, Starbucks, Apple, Hanes, Nestle, ESPN and GNC.