KIND Healthy Snacks has partnered with Cake & Arrow to redesign their website KIND selected the New York based UX, Design and Development firm for their ability to generate insights through user research and translate it into an experience, as demonstrated by customer interviews conducted during the agency review process. In redesigning the website, Cake & Arrow is equipping KIND with a differentiated eCommerce experience; focused on surrounding their snacks with content that encourages direct purchasing over other channels, enabling KIND with an enhanced proximity to their customers. Furthermore, as a touch of solidarity, KIND bars have officially been dubbed Cake & Arrow’s favorite snack!