Work — March 15, 2018

Cake & Arrow Redesigns Tiger Athletic Foundation Website

The new website improves donor experience to deliver more value to LSU student athletes

by Emily Smith Cardineau

UX Design

A person holding a cup of coffee on a table

March 15, 2018– We are pleased to announce that our collaboration with the Tiger Athletic Foundation (TAF) on a redesign of their website, www.lsutaf.org is now live.

TAF is the primary fundraising engine behind Louisiana State University Athletics, contributing to student scholarships, infrastructure development and enhancement, and to the overall growth of LSU’s athletic program. By dramatically simplifying the online donation process and making it more custom and more accessible to a wider demographic of donors, their newly designed website is set to have a profound impact on LSU’s athletic department and the lives of its student athletes.

“TAF is an amazing organization with a mission we really believe in. It’s been an honor to work with a company that cares so much about the student athletes its donations support,” said Josh Levine, co-founder and Chief Design Officer at Cake Arrow. “While we always strive to ensure our designs benefit the humans that interact with them, it’s not every day we get to design a website where we can see such an immediate, direct impact on the lives of real people.”

“We are incredibly proud of our new website and are excited to see the positive impact it will have on the lives of LSU student athletes,” said Rick Perry, president of the TAF. “Not only does the new site make donating to LSU athletics much easier, but in helping to tell the amazing stories of LSU student athletes, our donors can truly understand the profound impact they are having on LSU athletics.”

You can view check out the new design (and donate to TAF) here: www.lsutaf.org

About The Tiger Athletic Foundation

Tiger Athletic Foundation (TAF) is a private, nonprofit, corporation dedicated to supporting LSU and its Athletic Program. TAF is exempt from federal income tax under section 501(c)(3) of the Internal Revenue Code. Since 1987, TAF’s members have enhanced the lives of every student-athlete on every team by providing financial support for programs and facilities that ensure the opportunity to win in the classroom, on the field, and in life.

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