We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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We move people to take action.

We do customer experience.

We create end-to-end digital products and services that help brands and organizations reinvent how they do business. Our work meets the needs of every user involved. Customers. Prospects. Policyholders. Employees. Pets. Everybody. And it’s been our jam now for 14 years.

We build stuff people love using.

We start every project by studying the needs of every group of users who’ll be involved in the experience. Our research methodologies ensure we uncover actionable insights based on human behavior that are current and relevant. Those insights help us plan an accurate trajectory for a solution that achieves our clients’ business goals and leaves users feeling valued. Placing people at the heart of the process is how we deliver results.

How We Do It

Moving fast. Acting thoughtfully.

Real human insights drive everything.

We tailor research to the client and the project to maximize results. Talk to people who matter most and generate insights that help us (and clients) make decisions faster and smarter.

Our “end-to-end” focuses on customers, prospects and employees.

Every user group is connected. We solve an organization’s needs by meeting the needs of its employees, prospects and customers. It ensures better results and delivers real business value.

Always learning.

We rapidly prototype to put ideas in users’ hands early and often. We learn and iterate and then learn more, always focused on results.

Cross-disciplinary and nimble.

Nothing gets in our way. Our small, cross-disciplinary teams solve complex problems by packing in every capability: research, strategy, design, development, and more.

Knowing what’s at stake.

We share your business mindset, making sure we deliver on results we promised—and approaching every relationship as long-term. You can count on us.

Working with you, not for you.

The results we deliver come from partnering with our clients, not just executing for them. That’s why we work onsite, alongside client teams. Speaking the same language. Extending value beyond the project itself.

We surround ourselves with inspiration.

Extraordinary people create extraordinary work. There’s nothing more important to our agency’s and our clients’ success.

Alex
Schmelkin
Founder,
Chief Executive Officer
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Josh
Levine
Founder,
Chief Design Officer
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David
Ow
Vice President,
Project Management & Operations
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Christina
Goldschmidt
Director of User Experience
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Big Joey
Carmichael
Cruise Director
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