Insights — September 24, 2019

New Report: Insurance & the Modern Family

New report explores how insurance can empower families in the modern world

by Emily Smith Cardineau


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Today, Cake & Arrow, a customer experience design and innovation agency that works across the insurance industry, announced the publication of a new report exploring some of the most significant shifts in the modern American family and how these changes affect the experiences that the insurance industry provides to its customers.

Drawing from a survey of several hundred individuals at various staged in family life, the report, entitled Insurance and the Modern Family, outlines the demographic, socioeconomic, and cultural shifts taking place within today’s modern American family and how these shifts translate into evolving needs and expectations from the Insurance industry. 

You can download the report here:

Readers of the report can expect to learn:

  • Five significant observations regarding the mindsets driving decision making within families
  • The unique challenges that today’s family faces and how they can be supported in overcoming them 
  • How to reposition insurance as a tool that enables modern family making

“Over the past few decades, American family life, down to its actual definition, has undergone such a significant shift that businesses must reevaluate how they can best serve them,” explained Josh Levine, Cake & Arrow Founder and CEO. “While the industry is lagging behind in understanding these shifts and how best to meet modern customer expectations, our research indicates a strong appetite for insurance products and features that enable family development. We are confident that the research and conclusions drawn in this report will help accelerate the industry’s ability to support the needs of the modern US family.”

White Paper

Empowering families through insurance

In this report, we explore what the modern family looks like today, discussing trends in modern family making, identifying some of the key challenges facing families today, and remarking upon how these changes impact the insurance industry's ability to meet customer needs and expectations.

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