Insurance — June 11, 2020

Cake & Arrow to Host Upcoming Webinar on Remapping the Customer Journey

Learn how to reorient your business around your customer amidst the pandemic

by Emily Smith Cardineau

Events Insurance

The emergence of Covid-19 and the ensuing shutdown have lead to a rapid and unprecedented shift in customer behavior that few could have anticipated, requiring businesses to scramble to adapt and reorient how they operate and interact with their customer. 

On Thursday, June 25th at 12 pm ET Cake & Arrow will be hosting a free webinar in which senior experience designer Lisa McGee will discuss what customer journey mapping is and how it can be used to get at the heart of customer needs and behaviors amidst the Covid-19 pandemic

The webinar will:

  • Review research methodologies for better understanding your post-pandemic customer
  • Address strategies for persona creation with examples
  • Break down the anatomy of a customer journey and discuss how journeys can be used to make better decisions for your business

Register for the webinar today!

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