While as customer experience designers much of our user research is in service of designing and optimizing transactional interfaces, sometimes we are asked to think bigger —to probe big ideas, shift thinking and mindsets, and identify new opportunities. This is where exploratory research comes in. It’s challenging, interesting, and exciting work. You never know where it will take you.
In our upcoming webinar, Using Exploratory Research to Advance New Opportunities in Insurance, we’ll talk through the value of exploratory research how it can benefit your organization. The webinar will take place on Wednesday, April 27 at 12pm ET and will cover:
- Our unique approach to exploratory research
- When and for what purpose exploratory research should be used within an organization
- A case study featuring ongoing exploratory research we are doing examine changes in the workforce and identify new opportunities for insurers
Webinar -Using Exploratory Research to Advance Opportunities in Insurance
Join our upcoming webinar on Wednesday, April 27 at 12pm ET to learn how we are using exploratory research to examine changes in the workforce and identify new opportunities for insurers
The webinar is free and open to all. To register for the webinar, click here: https://go.cakeandarrow.com/webinar-prioritizing-your-digital-product-roadmap