Efficiently growing sales is a beautiful thing.
Independent jeweler (and Brooklyn destination) Catbird has a popular store a strong social media and press presence, and loyal customers. Next step: capitalizing a skyrocketing luxury e-commerce sales while avoiding a capital-intense store footprint expansion.
Their e-commerce platform required a significant transformation to accomplish their digital goals: translating the brand and store experience online, deepening customer engagement, streamlining decision-making, setting fulfillment expectations, increasing incremental revenue, and improving customer satisfaction.
Ecommerce Website
Approach & Solution
Sophisticated up front. Powerful on the back-end.
We helped Catbird choose an ERP for their backend system and then integrated that system with a human-centered redesign of their website. We improved communications as well: giving them the utmost flexibility in determining and varying homepage content, as well as messaging that would appear for inventory status.
Like you're there in person
Beautifully designed, our site redesign is also very thoughtful, like showing jewelry in context to set expectations about size, allowing easy product configuration, and even including Easter eggs.
Ecommerce sales in luxury are projected to double by 2020.
Ecommerce sales in luxury are projected to double by 2020.
62 %
increase in sales
25 %
increase in average order value
9 %
increase in conversion
