ProSight is a leading specialty insurer that focuses on select niche industries, selling policies exclusively through specialized distributors to empower end customers to make informed purchases of customized insurance products. To increase their customer awareness and engagement, we partnered with ProSight to develop a direct-to-customer digital experience that complemented existing education efforts.
Beyond telling the ProSight story, we had to demonstrate their expertise in the varied niche industries they serve, incent end-customers to take action by requesting sales consultations, and lay the foundation for self-service experiences.
Insurers can leverage products and services originally tailored for one industry to provide new solutions to similar challenges in other industries.
ProSight's first planned point of engagement with the end customer was to convey the value of their products through the digital experience. As the customer was degrees removed from a direct relationship, the focus shifted to building a self-servicing claims system to deepen engagement and eventually sell tailored services.
We collaborated onsite, learning the client’s policies and goals and interacting with claims reps through design sessions—all to identify opportunities. That collaboration continued with the business unit and their developers to ensure what we built is scalable and maintainable.
We designed and developed an Angular Front-end application for ProSight customers in Media, Social Services, and Transportation Niches.