We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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Efficiently growing sales is a beautiful thing.

Independent jeweler (and Brooklyn destination) Catbird has a popular store, a strong social media and press presence, and loyal customers. Next step: capitalizing on skyrocketing luxury ecommerce sales while avoiding a capital-intense store footprint expansion.

Their ecommerce platform required a significant transformation to accomplish their digital goals: translating the brand and store experience online, deepening customer engagement, streamlining decision-making, setting fulfilment expectations, increasing incremental revenue, and improving customer satisfaction.


Jewelry sales face a twofold challenge: compelling photography (to overcome resistance without trying on in store) and SEM (it’s the ultimate impact on purchasing decision).

Responsive view of Catbird redesign on tablet
Approach & Solution

Sophisticated up front. Powerful on the back-end.

We helped Catbird choose an ERP for their backend system and then integrated that system with a human-centered redesign of their website. We improved communications as well: giving them the utmost flexibility in determining and varying homepage content, as well as messaging that would appear for inventory status.

Like you’re there in person

Beautifully designed, our site redesign is also very thoughtful, like showing jewelry in context to set expectations about size, allowing easy product configuration, and even including Easter eggs.

Ecommerce sales in luxury are projected to double by 2020.



increase in sales


increase in average order value


increase in conversion