Thinking

Everything that’s new and fresh

Our Latest
Illustration representing friction in insurance, with business professionals navigating layered, abstract system shapes—one climbing a ladder, one using a telescope, and another working on a laptop to symbolize collaboration and navigating complex insurance platforms.

Insights

Report: Tackling friction in insurance through design

Our new report explores why friction in insurance persists and how intentional design can make digital experiences more coherent, supportive, and easier to use.

by Cake & Arrow

Abstract design system

Customer Experience

Leveraging design systems in insurance: how to get it right

Why insurance must start treating design systems as an organizational strategy, not just a deliverable

by Emily Smith Cardineau

User research in insurance session with two participants reviewing documents and discussing findings at a table

Insights

The case for user research in insurance (and why we insist on it)

While NPS scores, stakeholder interviews, and agent councils provide valuable insight, user research in insurance is what helps teams design solutions that work—for both the business and its users

by Kate Muth

More from the Team
(Articles only appear in the frontend.)
C&A Logo

Let's talk about collaborating.

We believe you can have your cake and eat it too. That’s why we are not just about nailing your next project — we are about building great, long term relationships.

Contact Us