Our Team
Headshot photo of Jennifer LaRue
Head of Product

Jennifer LaRue

As Director of Program Management, Jennifer ensures that Cake & Arrow teams have a plan to successfully deliver on the needs of our clients. At home with both strategy and tactical delivery, Jennifer bridges the business needs with actionable delivery through a customer-centric process and team structure.

Jennifer spent two decades in NYC delivering customer solutions in eCommerce, print and digital marketing, advertising, content strategy, new business R&D and product development. She has helped companies like Martha Stewart, Bookspan and GLG design, build, and launch their digital product suite backed by research, analysis, prioritization and roadmapping.

Weary of long winters, Jennifer now calls Charleston, SC home where she continues to look for innovating ways to deliver products and solutions. Outside of work, Jennifer will be outdoors, at the beach, in a boat, or on a hike with her 2 kids, husband and very chatty beagle.