Kate Muth plays a strategic role at Cake & Arrow, helping to guide teams and lead client projects. She draws on her background in creative writing, content strategy, and UX design to help articulate and execute a vision aligned with business priorities and user needs.
Previously, at Martha Stewart.com, Kate worked to make recipes, crafts, and DIY content more accessible and actionable. She’s always been drawn to work that brings people comfort and security in everyday life—be it through cupcakes or life insurance.
At home in Brooklyn, true to type, Kate takes on “project cooking” with her two daughters, and is an active participant in her local “Buy Nothing” group, swapping stuff and getting to know her neighbors.