We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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Insurance & Financial Services.

Competition is fiercer than ever. As power continues to shift to the consumer, we help clients build platforms around customer pain points—platforms that also feed data back on customer needs, behaviors and outcomes. Customer experience is a great differentiator, even more greatly enhanced through data-driven refinement.

Blending online and offline experiences.

Don’t replace a broker- or agent-driven experience with a digital one without considering blending. We partner with IT to evolve traditional business models into a personalized, real-time experiences—for customers, brokers, CSAs, or benefits admins. Our focus on end-to-end experiences ensures the user journey flows smoothly wherever it goes.

Have a question or want to talk trends?

Let’s discuss how we can help you acquire the right customers, drive engagement and grow sales.

Clients in Insurance & Financial Services