We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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Private Equity & Investment Firms.

More and more, digital capabilities support the private equity and family office operating model by helping drive portfolio business performance—building value in portfolio companies to increase returns. The critical role for digital expertise, however, is in assuring that technology delivers the anticipated results: new or happier customers, revenue growth, or profitable efficiencies.

“Assisting with due diligence around existing capabilities or assessing value creation potential. We know how to partner with private equity.”

Alex Schmelkin
Founder, CEO

Digital strategy is business strategy

Developing a winning digital strategy comes first and foremost from having the right talent on your team. Only 15% of firms believe they have the people or skills to guide digital strategy—and a winning digital strategy means going in the right direction, in the right sequence, with the right commitments, to guarantee the right return.

Finding value where others can’t.

We assist with new deal diligence around existing technology and customer-centric capabilities and help assess value creation potential. As a trusted partner, we help portfolio companies improve their ecommerce, sales, and customer service capabilities, focusing on a few key industries including retail & ecommerce, insurance & finance, fashion & luxury, industrial, and business services.

Have a question or want to talk trends?

Let’s discuss how we can help you acquire the right portfolio companies, increase valuations, and drive investment returns.

Private Equity & Family Office Companies

Select Portfolio Clients