We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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Retail & Ecommerce.

The retail industry is undergoing a transformation and digital is at its center. While brick & mortar sales will continue to drive the overwhelming majority of retail sales, these sales will be increasingly empowered through digital-supported experiences that will happen everywhere: in-store, online, mobile, social.

Conversion isn’t the real game.

Retailers must optimize customer engagement to win. Engagement is the most powerful KPI in pure-play and omnichannel retailing. To drive it, we must reinvent customer experiences—in part by utilizing foundational data (customer, product, price, promotion, etc.) to create valuable experiences for customers and retailers.

“Even in-store customers value peer reviews more than the opinion of sales associates. That’s why mobile is so critical.”

Josh Levine
Chief Design Officer

Customers aren’t alone in the experience.

Your employees are there, too. We create compelling relevant products & services by ensuring that the entire customer experience—including how employees support it—is implemented with all user needs at the heart of the process. We don’t let technology get in the way of “putting it all together.”

Have a question or want to talk trends?

Let’s discuss how we can help you acquire the right customers, drive engagement and grow sales.

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